Trisha Winter , July 27, 2017 Once you’ve figured out incentives, enablement and recruitment for referral partners you’re ready to provide a smooth and informative onboarding experience. Here are the 6 key things you need to do during onboarding of referral partners: Collect necessary information Educate on the target buyer profile – including … Continue reading Building a Referral Partner Channel: Step 5 – How to onboard referral partners
Karl Sakas — August 28, 2017 Follow @KarlSakas — August 28, 2017 “How does a [B2B] company find out exactly what end users do with its products? … [T]he people who buy from us are not the same people who actually use our products in their daily work.” (Harvard Business Review) Do any of your … Continue reading Helping Agency Clients Who Reach End-Customers Via Channel Partners
Trisha Winter — August 10, 2017 Follow @Trishawinter — August 10, 2017 Once you’ve onboarded your referral partners, you’ll need to find ways to keep them engaged and referring. As I discussed in Step 3 – How to enable referral partners you’ve got to make it easy for partners to make referrals and give them … Continue reading Building A Referral Partner Channel: Step 6 – How to Engage Referral Partners
Trisha Winter — July 19, 2017 Follow @Trishawinter — July 19, 2017 The next step in building your referral partner channel is to ensure that you are enabling referral partners with all of the information and capabilities they need to be successful. Right after registering, the referral partner should be sent to a personal referral … Continue reading Building a Referral Partner Channel: Step 3 – How to Enable Referral Partners
Trisha Winter — June 29, 2017 Follow @Trishawinter — June 29, 2017 geralt / Pixabay Once you’ve identified potential referral partners, it’s time to get their attention and convince them of the value of becoming a referral partner for your business. So why should they partner with you, anyway? Here are some value props to … Continue reading Building a Referral Partner Channel: How to Engage and Recruit Partners
Trisha Winter — June 27, 2017 Follow @Trishawinter — June 27, 2017 So you’re sold on the value of referral partners, but who do you recruit? You could go after individuals or large entities that are willing to enable their sales teams to pass you referrals. Both are credible approaches, but first you need to … Continue reading Building a Referral Partner Channel: Step 1 – Identify Potential Partners
Jessica Edmondson — April 20, 2017 Follow @ContentMktg2 — April 20, 2017 There are lot of opportunities in the partner realm. With resellers and referral partners (agents) opening up new channels to reach target industries, companies are able to expand their selling power. But not every partner channel is an easy approach to take. There … Continue reading Why Referral Partners Will Overtake Resellers
Personal Branding Blog — January 4, 2017 — January 4, 2017 There is a steep learning curve to be overcome when you are accustomed to competition and competing for prizes. Most people in business fall to the fear of others vying for the same clientele. The problem is conclusions are not always correct, and opportunities … Continue reading Be Fearless to Find Collaborative Partners
The need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor Chuck Moran advises on the questions to ask and the considerations to weigh. Chuck Moran on December 23, 2016 CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most … Continue reading Cross-device ad tech: How to vet potential partners providing this critical stack element
Olivier Choron — December 14, 2016 Follow @purechannelapps— December 14, 2016 Not so long ago Facebook announced it was making a move for a slice of the productivity market pie with their ‘Facebook for Work’ platform, appropriately named ‘Workplace’, which aims to improve communication within organizations as well as connecting different organizations together. This enables … Continue reading Facebook for Work: Can This Social Network Be Utilized As a Productivity and Internal Communication Tool for Channel Partners?
