IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting by Laurie Sullivan @lauriesullivan, May 19, 2022 Integral Ad Science has advanced its suite of products to include Control Panel for reporting and planning. The new capabilities are intended to help consumers better understand the value and return on investment (ROI) that IAS’s contextual … Continue reading IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution by Joe Mandese @mp_joemandese, February 25, 2022 In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers (ANA) stated it was incorrectly … Continue reading ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
Daniel Burrus April 5, 2021 While there is a “generational war” between the young and the old in the workplace created by the younger generation’s familiarity with technology and the older generation’s aversion to it, a multigenerational concern that plagues all age groups is that technology will outpace humans, leaving many unemployed. It is an … Continue reading Think Outside the Control Panel: How to Stay Employable in a Digitally Disruptive World
Christa Tuttle — January 24, 2020 Once you’ve asked the essential questions and have decided to move forward with a product/service launch, you want to create a plan that has the greatest chance for success possible. Considering that 19 out of 20 newly launched products fail, it’s important to proactively assess your launch from every … Continue reading How to Successfully Leverage a Research Panel for Product or Service Launches
Lawyer Ethics Panel Defines Search Engine Marketing Practices by Laurie Sullivan @lauriesullivan, August 8, 2019 Lawyers are now confronting the topic of ethics when they use search engines — in advertising and marketing — to attract new clients. A New Jersey ethics authority offered guidance on what’s fair and what’s off limits for lawyers. In an … Continue reading Lawyer Ethics Panel Defines Search Engine Marketing Practices
By Gennaro Cuofano April 10th, 2018 In the last months with the team at WordLift, we’ve been experimenting a lot with the featured snippet and the knowledge panel. Those are two features of Google which are critical because they allow you to have an understanding of how search is evolving toward voice search. Thus, to … Continue reading The Featured Snippet vs. The Knowledge Panel
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX W Eric Enge on March 22, 2018 I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas. I attended the SEO … Continue reading SEO Ranking factors panel
Rudly Raphael — February 11, 2018 — February 11, 2018 Hermann / Pixabay It’s not breaking news that the way we conduct market research is changing. The research industry is evolving with technological advances such as mobile phones, which allow you to conduct panel research and collect data easier and faster than the traditional landline … Continue reading Panel Research: Why It Matters
