Alex DittyMarch 16, 2015 Do you know how Owned, Earned & Paid Media impact your social media marketing? To be a successful social media marketer you need to understand the different forms of media that go into smart social strategies and how to best leverage each. The three different types; owned, earned and paid media, … Continue reading Owned, Earned Paid Media and Social Media Marketing
Margot da CunhaMarch 13, 2015 So your boss assigns you the task of building out your company’s AdWords account. Your heart sinks to the bottom of your chest, as flashbacks from high school of sitting in math class attempting to solve problems that appear unsolvable (because you failed to study) re-surface from the back of … Continue reading 6 Steps to Building a Brilliant Paid Search Account Structure
Rachel ParkerMarch 9, 2015 Remember the good old days, when all you needed to make an impression on social media was quality content? Yeah, me neither. Well, barely. Don’t get me wrong — quality is still king, especially given the effusion of crap content that’s clogging the social web. It’s just that, with everybody and … Continue reading Need To Know About Paid Social Media Posts
Columnist David Rekuc discusses several ways in which your paid search data can inform SEO initiatives to produce stronger results. David Rekuc on February 24, 2015 Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated specialists. But who is looking at the bigger picture when … Continue reading 5 Ways Paid Search Can Support SEO In Retail
Sarah GoligerFebruary 24, 2015 As a business owner or a marketer, it’s your job to figure out the best weapons for driving traffic to your website and increasing sales. There are many tools to help you do just that, and a lot of them don’t cost a thing. Organic marketing methods, such as creating a … Continue reading How to Build the Best Paid Advertising Strategy For Your Business
Howard J. SewellFebruary 24, 2015 The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and … Continue reading Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
Eric HolmenJanuary 26, 2015 At the close of 2014, people spent more time online on mobile devices than they did on desktop or laptops, according to comScore. BIA/Kelsey estimates mobile search will outpace desktop this year. Given these trends, it’s no mystery where the future of advertising lies. Businesses spent 45 percent more on mobile paid … Continue reading 5 Ways to Optimize Paid Mobile Search to Increase Calls and Conversions [Infographic]
Michael BrooksJanuary 13, 2015 It might be frustrating, but paid social media promotion is the future. Although social platforms like ello are attempting to break the mold an not sell your information or make it available to advertisers and marketers, platforms like Twitter and Facebook have already caved, providing insights on each and every one … Continue reading Your Cheat-Sheet to Paid Social Media
Jane IntrieriJanuary 9, 2015 In 2014 alone, marketers spent 26 percent more on paid search than in 2013 (Target Marketing). What’s more, a recent study conducted by StrongView found that nearly 40 percent of marketers surveyed would have an increased budget for paid search in 2015. It’s no surprise that marketing teams are continuing, year … Continue reading Why You Need Paid Search Conversion Tracking For Online And Offline Sources
Ivan SerranoJanuary 2, 2015 So you have an amazing story to tell, but you have no idea how to get the word out. Do you write about it in your blog? Do you share the news on social media? Or both? Social amplification is a strategy many brands struggle with. While most businesses have a … Continue reading Amplify Your Social Media Marketing With Paid Advertisements
