By Tomas Chamorro-Premuzic and Becky Frankiewicz February 17, 2022 Although human beings have hardly changed in 200,000 years of evolution, our relationship with work has undergone profound changes, even during the last century. Jobs have grown in complexity, careers have become less predictable, and talent has become multidimensional, harder to judge, find, and … Continue reading Work, as we knew it, is overrated. Here’s a better way to look at it
Mel Rubbelke — April 11, 2019 — April 11, 2019 My spouse recently introduced me to Pitchfork’s Over/Under. If you’re not familiar with the cheeky interview series, it “prompts artists for their take on random selection topics, begging the question: Is it overrated or underrated?” After watching DJ Khaled’s take on important worldly topics like … Continue reading Overrated or Underrated: The Battle of the MadTech Trends
Richard Smith — May 16, 2017 Follow @MeRichardsmith— May 16, 2017 Paid searches are tempting— both for Google and the marketers. Moreover, the tactics involved offer an expansive array of retargeting and prospecting options. At present, Google is constantly rolling out a large number of PPC products just to entice massive number of clicks from … Continue reading Debunking 3 Overrated PPC Myths
Zach Heller — November 17, 2016 Follow @zheller— November 17, 2016 The time for companies to start leveraging the massive amounts of data available to them to grow their business has come. It came years ago. The problem is that some companies who were quick to acknowledge this new age of data analysis are still … Continue reading Most Overrated Web Metrics
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits. Barry Levine on September 6, 2016 The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although … Continue reading Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
Dave SchneiderFebruary 10, 2015 Anyone that has been following my blog for a long time knows that I don’t really push products. You don’t see a lot of affiliate reviews here. You don’t see any courses or coaching. For the most part, the blog seems to be completely unmonetized. I use it mostly for branding … Continue reading Are Email Lists Overrated? How To Fail At Launching To 4500 Subscribers
