Get more from your PLA ad spend by out-thinking your competition. As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. … Continue reading Six Google Shopping opportunities you may be overlooking
Tabitha Jean Naylor — November 19, 2017 Follow @TabithaNaylor — November 19, 2017 geralt / Pixabay So you finally got tired of blundering through your social media campaigns and looked to your favorite search engine. You typed in social media campaigns and got a bunch of results that gave you hope that you actually could … Continue reading Key Concepts You’re Probably Overlooking In Your Social Media Marketing Efforts
Roman Kniahynyckyj — July 20, 2017 Follow @kniahynyckyj — July 20, 2017 Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing … Continue reading Stop Overlooking Videos as a Top Marketing Tool
Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success. Lydia Jorden on May 23, 2016 As SEOs, we know having the right content, in the right place, at the right time, can work to elevate search positioning and increase a local business’s conversions. … Continue reading 4 effective local positioning strategies you’re overlooking
Amanda ClarkMay 13, 2015 Is your website a 24/7 sales machine? Is it a virtual storefront that draws in new clients and converts leads into consumers? Or does it just kind of sit there on the Web—an online placeholder but not much more? We talk to a lot of small business owners who are anxious … Continue reading 4 Crucial Website Elements You May Be Overlooking
