TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push by Wayne Friedman , December 9, 2022 Since the start of the TV season, TV network-based companies have increased on-air media time and paid-advertising spending by 8% to promote their own programming — to $2.19 billion in total media value, according … Continue reading TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push
Biden Admin Weighs In On Tech Companies’ Liability For Terror Attacks by Wendy Davis @wendyndavis, December 7, 2022 Partially siding with social media companies, the Biden administration is urging the Supreme Court to rule that web platforms’ failure to remove material posted by terrorists doesn’t amount to aiding and abetting terrorism. But the administration also … Continue reading Biden Administration Sides With Tech Companies In Lawsuit Over ISIS Attack
Twitter is reportedly done with job cuts and has started hiring again Elon Musk also announced that Blue Verified won’t be coming back until Twitter can stop impersonation. NurPhoto via Getty Images Mariella Moon|@mariella_moon Twitter won’t be firing and laying off more people, Elon Musk reportedly told the staff members … Continue reading HP will lay off up to 6,000 employees over the next few years
56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds. Chris Wood on November 29, 2022 Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When asked this fall, 20% … Continue reading Over half of marketers are using the metaverse or considering it
By Chris Morris November 03, 2022 It’s kind of hard to believe, but Elon Musk has owned Twitter for just one week. He certainly has had an impact, though. In terms of outward-facing changes, not a lot has happened yet, but Musk has issued a series of orders to employees that could result in … Continue reading A week of Musk mayhem: Here are all the Twitter changes since Elon took over
How Two Story Is Taking Over Workplace Performance Analytics Brad Anderson / 31 Oct 2022 When you run a business, you want as many high performers as you can get. The problem is, absent performance analytics, it can be hard to determine the exact attributes that make some employees stand out. Sure, you can … Continue reading How Two Story Is Taking Over Workplace Performance Analytics
Australian Parliament passes law that requires Google, Facebook to pay for newsOfficials approved the changes that came from their negotiations with Facebook. M. Moon @mariella_moon The Australian law that makes it mandatory for companies like Google and Facebook to pay for news they use is ready to be enforced. Australia’s Parliament has passed the … Continue reading Meta threatens to block news content in Canada over media revenue-sharing legislation
By Kathleen Davis October 10, 2022 For some people when they hear the words “workplace discrimination,” it calls to mind a bygone Mad Men era of overt sexism and racism. And while that kind of egregious behavior does happen, the discrimination most prevalent in workplaces can fly under the radar for those not experiencing … Continue reading How workplace discrimination has changed over the last generation
Amazon Battles Alexa Users Over Ad-Targeting Claims by Wendy Davis @wendyndavis, October 10, 2022 Amazon is pressing a federal judge to dismiss a lawsuit claiming that the company wrongly uses voice recordings captured by Alexa to target ads. In papers filed Friday, Amazon argues that the allegations in the complaint, even if proven true, would … Continue reading Amazon Battles Alexa Users Over Ad-Targeting Claims
Unravel complexity to unleash and deliver personalized experiences. Virtusa on October 6, 2022 Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is … Continue reading Why the media industry embraces martech transformation to win over consumers
