More than sales support and reporting, a report found RevOps is climbing the corporate ladder. Mike Pastore on July 25, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Revenue Operations (RevOps) is undergoing a rapid transformation, according to a study by Wakefild Rsearch and Salesloft. Traditionally, many organizations viewed … Continue reading The profile of RevOps is rising in many organizations
April 13, 2025 Micro-bravery: The everyday acts of courage that transform organizations BY Tony Martignetti We often celebrate courage in its most dramatic forms: the whistleblower who risks everything, the bold innovator who disrupts an industry, or the leader who stands alone in a moment of crisis. These stories inspire us—but they can also feel out … Continue reading Micro-bravery: The everyday acts of courage that transform organizations
Organizational placement shapes martech professionals’ roles, responsibilities and impact across marketing, IT and product teams. Steve Petersen on December 6, 2024 Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on an organizational chart. Where they are in the organization affects their responsibilities and … Continue reading Where do martech practitioners sit in organizations?
May 22, 2024 Why more and more organizations are adopting the slow work movement Productivity isn’t always about getting things done as quickly as possible BY Rachel Karl We live in a world that reveres speed and worships breadth over depth. But a quiet revolution is brewing, and it’s called the slow movement (or specifically, the … Continue reading Why more and more organizations are adopting the slow work movement
Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance. Katie Robbert on March 8, 2024 As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re … Continue reading How to assess your organization’s AI readiness with the 5P framework
Alan Weiss Believes Organizations Need ‘Sentient Strategy’ Because There Is ‘No Normal’ GRIT DAILY / 09 May 2023 People enjoy the comfort of believing that tomorrow will be more or less like today but, hopefully, better. The Covid-19 pandemic rattled that assumption but it has returned labeled as “the new normal.” Alan Weiss, a consultant, … Continue reading Alan Weiss Believes Organizations Need ‘Sentient Strategy’ Because There Is ‘No Normal’
Secure and Transform Your Organization’s Data Through Data Masking Yash Mehta / 28 Mar 2023 With the realization of what data can do in catering to users in providing a unique experience of a product or service, businesses are collating data from all sources. The collected data is huge in volume and is shared … Continue reading Secure and Transform Your Organization’s Data Through Data Masking
Here’s why aligning your organization’s efforts with a focused vision matters and how to develop a differentiating positioning strategy. Brian Kessman on February 21, 2023 at 10:22 In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. It included a five-point framework for … Continue reading Why focus is the way forward for high-performing marketing organizations
By Harvey Deutschendorf January 22, 2023 Talk to any leader of an organization and they will tell you one of the things that bothers them the most is losing good people. There is a saying that has become very common: “People don’t leave bad jobs, they leave bad bosses.” While many people do leave … Continue reading 7 mistakes organizations make that cause good workers to quit
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Chris Wood on December 27, 2022 Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the … Continue reading 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year
