Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams. Nickole Brown on April 23, 2025 Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decision-makers? The … Continue reading Should creative operations report to creative or MOps?
The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared? Milton Hwang on March 27, 2025 Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either … Continue reading The future of the martech stack and marketing operations is ‘unstructured’
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations. MarTechBot on October 14, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Improving marketing operations performance: Best of the MarTechBot
September 06, 2024 2,000 employees to lose jobs as LL Flooring, formerly Lumber Liquidators, ceases operations The company closed nearly 100 stores earlier this year. BY Sarah Bregel LL Flooring, a competitor of Home Depot and Lowe’s, is going out of business. The company, founded in 1993 and previously called Lumber Liquidators, has been one of … Continue reading 2,000 employees to lose jobs as LL Flooring, formerly Lumber Liquidators, ceases operations
X is closing its operations in Brazil immediately, but its service will remain live for users The company says a representative faced arrest if it didn’t comply with ‘censorship orders.’ kris holt Sat, Aug 17, 2024 ASSOCIATED PRESS X says it’s ending business operations in Brazil effective immediately, but the service will … Continue reading X is closing its operations in Brazil immediately, but its service will remain live for users
Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising. Taylor Peterson on June 24, 2024 Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting … Continue reading How brands like Klarna and Mars are using AI in marketing operations
Take a dual approach for success, setting top-down and bottom-up goals. Megan Michuda on February 14, 2024 As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting for marketing operations teams isn’t just about hitting numbers … Continue reading Mastering the art of goal setting in marketing operations
Planning strategies for managers in an AI-powered world. Theresa Kushner on February 12, 2024 Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. It was planning time. … Continue reading Building a future-ready marketing operations team
Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations. Greg Kihlstrom on November 13, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Continuous improvement and innovation: Successful customer journey operations
Cruise puts robotaxi operations on pause following California license suspension The company says it’s looking to ‘rebuild public trust.’ Mariella Moon Updated Fri, Oct 27, 2023 ASSOCIATED PRESS Cruise has paused all its driverless operations, the company has announced on LinkedIn and X. The GM-backed self-driving firm explained that it’s taking time to examine … Continue reading Cruise puts robotaxi operations on pause following California license suspension
