Dale Keipert November 15, 2014 I started reading a book last evening that began by talking about the fate of companies that refuse to engage in the “digital world” and it sparked a thought in the far reaches of my mind. We all continue to hear about the imminent demise, doom and gloom, and apocalyptic … Continue reading Not Marketing Online Is Just A Symptom
By Trent Dyrsmid, Published November 14, 2014 Out of all of the B2B lead generation strategies floating around, one strategy continues to rise to the surface – content marketing. An overwhelming number of B2B marketers use content marketing to generate leads (93%, according to a recent survey by the Content Marketing Institute). And that number … Continue reading How To Find Your Next Client Online: Top Strategies For B2B Lead Generation
By Gillian Meier November 14, 2014 Over the past six weeks Google has launched a number of attacks on SEO spammers resulting in harsh penalties for some, while those who have been following the straight and narrow over the past year have awaited these updates with much elation. Google Panda 4.1 forces Companies … Continue reading Google is still changing the way we do SEO and online PR
By Abbe Miller, Published November 13, 2014 The marketers that are on top of their game are the ones that no longer consider driving website traffic a challenge. Those marketers have a slew of tools and techniques at their disposal and have mastered how to use them. Their newest challenge, however, is ensuring that the … Continue reading Unlocking The Formula For Successful Online Engagement
By Brooke Ballard, Published November 12, 2014 Haven’t started your holiday marketing campaign yet? That’s okay. So you’re not a planner. Lucky for you we are! AND, we’re sharing 17 ways you can market your holiday specials. I wish I could come up with your holiday specials FOR YOU, but that’s something we do for … Continue reading 17 Ways To Launch Your Holiday Marketing Online
By Alex Gutman, Published November 12, 2014 Ecommerce is on the rise, shattering records with every holiday season. If Alibaba’s recent IPO on Wall St. is any indication, the time is now to double your efforts in the ecommerce arena. However, with these amazing opportunities to grow your brand’s bottom line, come efforts to exploit … Continue reading Protect Your Brand: Maximize your Marketing Budget by Fighting Online Counterfeiting
By Amanda Willigmann, Published November 10, 2014 We commonly hear from our auto dealership clients that they have trouble finding ways to get their happy customers to share their thoughts online. In addition to providing value for your SEO and AdWords campaigns, online reviews are important for encouraging new consumers to visit your dealership. More … Continue reading Stop Losing Online Customers To Your Competition
Columnist Neil Patel reminds us that tried-and-true sales techniques are applicable (and effective!) in the digital age. Neil Patel on November 7, 2014 “Old-school sales techniques” sounds a little bit like a throwback to telemarketer tactics or the methods of the proverbial used car salesman. It’s true that “sales” has a negative reputation to deal with. … Continue reading 5 Old-School Sales Techniques We Need To Bring Back To Online Marketing
By Amanda Nelson, Published November 4, 2014 A recent survey of 386 B2B software buyers conducted by technology review firm Software Advice and Research Now, revealed intriguing facts about buyer behavior in regards to online reviews. The most staggering: 75% of B2B software buyers consult online reviews before making purchasing decisions. It’s widely understood that … Continue reading Are Online Reviews the Key to Gaining B2B Software Customers? [New Data]
By Katie Bapple, Published November 2, 2014 Over time, members will leave your online community. Though you might be a throwing down some serious online community strategy, abandonment is simply unavoidable. People simply lose the need that your community fulfilled by changing jobs, losing interests, retiring or other inevitable life events. Chasing after abandoned members … Continue reading The 7 Ways To Source Members For Your Organization’s Online Community
