By Arik Hanson, Published November 2, 2014 I’ve long been a fan of Starbucks use of visual marketing via their social accounts. Just look at their Instagram account. It’s a perfect mix of fan content (lots of #regrams lately) and not-over-staged brand photography. And, that last part is the key: “not overly-staged.” When it comes … Continue reading Do You Need A Separate Visual Tone For Your Brand Online?
By Neil Rimmer, Published October 30, 2014 If you own a website and want to increase online profits, then you have two basic options: Option 1: Increase Sales Volume by Boosting Traffic Levels When a site first launches, the one and only way to increase online profits is to grow sales volume. For an online … Continue reading Here’s the Number 1 Reason Why You Can Never Seem to Increase Online Profits
by Laurie Sullivan, October 31, 2014 Cross-device targeting relies on anonymous information that transfers from a click like IP address, browser type, latitude and longitude. Along with these attributes, a variety of other things such as ad size allows some technology to make decisions on the ads to serve. The strategy recently brought two companies … Continue reading I’m Going To Cross-Device Target You By Matching Online Search Behavior
By Austin Tighe, Published October 26, 2014 Almost all business owners have been there before: an unhappy customer took his or her complaints online and now you’re left to deal with the fallout. More and more, online reviews and star-ratings are becoming the sources customers check when deciding where they will bring their business. In … Continue reading Can I Sue Over a Negative Review Online?
By Bob Hutchins, Published October 23, 2014 Most of the purchasing decisions we make are fairly straightforward – grocery shopping, for example. Then, there are other purchases that require a more in-depth level of research: Your next car or a vacation rental. Beyond these purchasing decisions… there’s ad buying. You could mess up your car … Continue reading Thinking About Online Ad Buying? Get To Know These Digital Spaces
Small Business Saturday (just 6 weeks away on November 29th) is where consumers are encouraged to buy from local businesses, particularly for their holiday shopping. It is an initiative that was started by American Express back in 2010, and it always takes place on the Saturday after the Black Friday shopping day (which is the … Continue reading 7 Small Business Saturday Marketing Ideas For Your Online Business
Just recently I read a post which referred to online content marketing as a combination of “Art & Science” and the more I thought about that comparison, the more I realized that it is so true. After all, to be effective at content marketing you have to pay attention to technology. The principles of SEO, … Continue reading Running Down Your Online Marketing Dream With Great Infographics
Image credit: quartsoft.com Start up a online business if you are looking for a low risk way to venture into a profitable niche market. A small start up online business is easier to manage and it gives an entrepreneur more room for expansion when they are ready to hurdle bigger challenges. However, no matter how … Continue reading Start Up Guide to Successful Online Business
By Nicolas Fincher, Published October 17, 2014 Today plenty of online stores are ready to offer customers an extensive range of products and services that can meet all their needs and expectations. But with the enormous and ever-growing level of competition, web store owners have to think of retaining existing clients and drawing new ones … Continue reading 6 Essential Tips To Make Your Online Store Stand Out
by Evan VanDerwerker October 17th, 2014 Whether you’re planning to hire an agency to boost the search rankings of your website or you’re interested in learning to do it yourself, you will quickly find that there is a seemingly-unlimited amount of information related to the practice of search engine optimization. Needless to say, quantity isn’t … Continue reading Great Online Resources for Learning SEO
