43% of people with disabilities abandoned an online purchase because of accessibility issues. Constantine von Hoffman on September 7, 2022 What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? Bet you’d be pretty interested. Good news: There … Continue reading Optimizing the online experience for disabilities improves it for all customers
Tag Archives: Online
Deflation comes to e-commerce as online prices fall 2% in July
Adobe Digital Price Index’s first price drop since January 2020. Constantine von Hoffman on August 10, 2022 Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic. This is the … Continue reading Deflation comes to e-commerce as online prices fall 2% in July
Online inflation slows for third consecutive month
As “real world” inflation hits a four decade peak, prices online continue to drop. Kim Davis on July 13, 2022 As U.S. inflation hit a 40 year peak, topping 9%, online inflation slowed for the third consecutive month. The overall inflation figure is driven by rising “real world” costs, such as gas, food and rent. … Continue reading Online inflation slows for third consecutive month
Analysts Have More Somber News For Online Advertising Industry
Analysts Have More Somber News For Online Advertising Industry by Laurie Sullivan @lauriesullivan, June 29, 2022 Raymond James analysts hosted an online advertising conference call earlier this month with an industry expert who has visibility into about $2 billion in ad spending across Fortune 1,000 advertisers. The expert expects about 25% year-over-year growth in 2022 … Continue reading Analysts Have More Somber News For Online Advertising Industry
Top Skills to Run Online Business Efficiently
Top Skills to Run Online Business Efficiently Brijesh Vadukiya / 14 Jun 2022 Online businesses are on a roll to leverage the expansion of the business market to the internet world. The internet world has grown at a rapid pace, and looking at the popularity and business scope, it is here to stay. Customer … Continue reading Top Skills to Run Online Business Efficiently
PepsiCo’s strategies for marketing via online games and esports
PepsiCo’s head of gaming and esports shares his playbook for connecting with gamers and fans. Chris Wood on June 23, 2022 Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, … Continue reading PepsiCo’s strategies for marketing via online games and esports
DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising
DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising by Laurie Sullivan @lauriesullivan, June 20, 2022 DoubleVerify announced the creation of a carbon footprint metric that breaks-down an ad campaign’s carbon emissions and includes data on ad tech platforms that contributed to the emissions. The metric will become available soon. The announcement made at the Cannes … Continue reading DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising
What is the gender wage gap in your city? This online calculator will tell you
By Shalene Gupta June 08, 2022 President Kennedy signed the Equal Pay Law in 1963, but the gender wage gap still persists almost 60 years later, and some estimates suggest it will take another 40 years to close the gap. However, some cities are doing a better job than others at closing … Continue reading What is the gender wage gap in your city? This online calculator will tell you
Online Advertising Braces For Rocky Road
Online Advertising Braces For Rocky Road by Laurie Sullivan @lauriesullivan, June 13, 2022 Federal Reserve officials signaled plans Monday to consider a larger-than-expected 0.75-percentage-point interest-rate hike at their meeting this week, despite Federal Reserve Chairman Jerome Powell’s attempt to avoid surprising markets and argument that the central bank can achieve its goals of tightening policy by shaping market … Continue reading Online Advertising Braces For Rocky Road
Online inflation is beginning to ease
The Adobe Digital Price Index sees e-commerce price increases finally slowing. Kim Davis on May 11, 2022 The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. In April 2022, prices showed a 2.9% increase over April 2021, but missed the record breaking 3.6% YoY increase … Continue reading Online inflation is beginning to ease
Random Posts on
Which Referral Methods Are Generating New Customer? [Infographic]
How To Adapt A Social Media Strategy To An Inconsistent Business Model
Are These E-commerce Problems Slowing Your Sales Down?
An SEO Agency Owner’s Toolkit To Improve Productivity
You’re Not Good Enough to Be Disappointed
How to Use Facebook for Better Engagement: A Complete Guide
Jeff Bezos’ Secret Message For Marketers
Gmail Mobile Users Can Now See Top Search Results In A Dedicated Section
