Tag Archives: Offers

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz  @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services.  WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max.  Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider

Instagram Boss Adam Mosseri Offers Key Insights Into His Platform

Sahail Ashraf June 26, 2021 Adam Mosseri, Chief at Instagram, recently offered some useful insights into how marketers might get the most out of the platform. In the last few days, Instagram held a special Creator Week panel series, which was a great way to bring together Influencers and experts around the platform and it’s … Continue reading Instagram Boss Adam Mosseri Offers Key Insights Into His Platform

Fastbase Offers Lead-Generation Targeting Tool

Fastbase Offers Lead-Generation Targeting Tool by Ray Schultz , July 28, 2020 Fastbase is offering a product designed to provide leads based on country, region, industry category, domain, keyword search and other criteria.  The new solution, Similar Leads, generates lists for email marketing or calling. Once the search criteria is entered, Similar Leads pulls data from … Continue reading Fastbase Offers Lead-Generation Targeting Tool

The Importance of Understanding Offers for Your Business

Ali Robertson June 24, 2020 When selling a business, the receipt of offers is one of the most exciting stages in the process. It is vitally important, however, to fully understand the technical language used in these offers and the implications this will have on the value that the vendor ultimately receives. This article will … Continue reading The Importance of Understanding Offers for Your Business

Google’s new Podcasts Manager tool offers deeper data on listener behavior

It’s one step closer to the podcast analytics advertisers have been waiting for. George Nguyen on May 5, 2020 Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. … Continue reading Google’s new Podcasts Manager tool offers deeper data on listener behavior

Playable Offers Shutterstock Videos For Email Campaigns

Playable Offers Shutterstock Videos For Email Campaigns by Ray Schultz , February 21, 2020 Playable, a specialist in video email marketing, has formed an API integration with Shutterstock Inc. to make millions of royalty-free stock videos available for use in email campaigns. The arrangement will help brands “improve the engagement and impact of those campaigns … Continue reading Playable Offers Shutterstock Videos For Email Campaigns

Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

Mike Arsenault — November 25, 2019 Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions. All standard wisdom. But we wanted to see how ecommerce brands deployed their offers. Are “best practices” for … Continue reading Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

WorkWise Offers New CRM Capabilities

WorkWise Offers New CRM Capabilities by Ray Schultz , November 1, 2019 WorkWise, an ERP and CRM software developer, has introduced an enhanced version of its CRM tool, including new customer communication features. The revised service, OnContact CRM 10.6, helps firms resolve customer issues, improve productivity and share product information among departments and employees, the … Continue reading WorkWise Offers New CRM Capabilities