Tag Archives: Offers

Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

Mike Arsenault — November 25, 2019 Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions. All standard wisdom. But we wanted to see how ecommerce brands deployed their offers. Are “best practices” for … Continue reading Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

WorkWise Offers New CRM Capabilities

WorkWise Offers New CRM Capabilities by Ray Schultz , November 1, 2019 WorkWise, an ERP and CRM software developer, has introduced an enhanced version of its CRM tool, including new customer communication features. The revised service, OnContact CRM 10.6, helps firms resolve customer issues, improve productivity and share product information among departments and employees, the … Continue reading WorkWise Offers New CRM Capabilities

Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Top Benefits That Automating Procurement Management Offers

Suresh Sambandam — July 14, 2019 — July 14, 2019 Procurement, or the process of purchasing and paying for goods and services an organization needs to carry out its business operations, is an essential component of virtually all businesses. Therefore, the efficiency of the procurement process has the potential to have a big impact on … Continue reading Top Benefits That Automating Procurement Management Offers

New Nielsen service offers podcast audience insights for advertising

The service polls 30,000 respondents for genre preferences, listening and purchasing behavior. George Nguyen on July 11, 2019 Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it … Continue reading New Nielsen service offers podcast audience insights for advertising

50% of the High Street Offers No Sustainable Alternative to Paper Receipts

Beatriz Redondo Tejedor — May 14, 2019 — May 14, 2019 £32 million spent on paper receipts and still 50% of the High Street offers no sustainable alternative Despite the rising importance of sustainability among consumers, 50% of high street brands still have no paperless option Brands that do are utilising customer surveys & social … Continue reading 50% of the High Street Offers No Sustainable Alternative to Paper Receipts

Facebook Showcase offers upfront ad buys against premium video content

Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences. Amy Gesenhues on February 27, 2019 Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and … Continue reading Facebook Showcase offers upfront ad buys against premium video content