Tag Archives: Nurturing

5 Steps to Create Lead Nurturing Workflows That Drive Engagement

Jeff Previte — January 16, 2020 Your leads are in your database for a reason – they trust you. They view you as a credible resource for helping them solve a specific problem they have. Congratulations! You nailed your lead generation strategy if you’re filling your CRM with awesome people who might buy from you. … Continue reading 5 Steps to Create Lead Nurturing Workflows That Drive Engagement

Why You Should Focus on Nurturing the Customer Relationship

Mia Jacobs — July 22, 2019 — July 22, 2019 The digital transformation of business has created a customer-centered economy where customers seek short-term commitments and value choice, flexibility, and personalized service. This has irrevocably changed how enterprises need to approach customers. Instead of capturing the bulk of customer value at the initial sale, digital … Continue reading Why You Should Focus on Nurturing the Customer Relationship

Are You Nurturing?

Dale Keipert — November 6, 2018 Follow @360Interactive— November 6, 2018 “Lead nurturing is a process, not an event.” That statement in a Marketing Experiments article caught my attention. All too often, as marketers, we focus too much attention on the final conversion point in our customer’s decision process. The contact us or request a … Continue reading Are You Nurturing?