Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear. Matt Wakeman on June 20, 2025 This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. … Continue reading CFOs want hard numbers, not brand vibes
February 19, 2025 By the numbers: Trump and Musk’s layoffs at U.S. agencies Here are details on some of the layoffs at federal departments and agencies. BY Reuters U.S. President Donald Trump and billionaire Elon Musk, one of his closest advisers, have mounted a sweeping campaign to slash the size of the 2.3 million-strong federal workforce, … Continue reading By the numbers: Trump and Musk’s layoffs at U.S. agencies
Campaign Numbers Rising, But So Are Challenges by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2025 Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets. Gartner estimates about 44% of the … Continue reading Campaign Numbers Rising, But So Are Challenges
The String Of Letters, Numbers That Make Up ID5 User IDs by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2024 Have you ever wondered what your unique ID5 user ID looks like? I recently got a glimpse of it — a string of letters and numbers — after speaking with Mathieu Roche, CEO at ID5. The company has … Continue reading The String Of Letters, Numbers That Make Up ID5 User IDs
National Public Data confirms breach that exposed Americans’ social security numbers The billions of records stolen from the company had been leaked online mariella moon Sat, Aug 17, 2024 Glowimages via Getty Images A data dump that contains 2.7 billion records of personal information for people living in the US, including their … Continue reading National Public Data confirms breach that exposed Americans’ social security numbers
June 10, 2024 U.S. jobs report: These numbers have economists jawboning The latest U.S. payrolls report did little to settle the debate about where the job market is headed. BY Reuters The latest U.S. payrolls report did little to settle the debate about where the job market is headed, with ample fodder for both “soft-landing” believers … Continue reading U.S. jobs report: These numbers have economists jawboning
Crunching Numbers: What Google, Meta Owe U.S. Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2024 The U.S. District Court for the Eastern District of Virginia on Wednesday filed a complaint alleging that Google monopolizes key digital advertising technologies in the ad-tech stack that website publishers depend on to sell ads, and advertisers rely on … Continue reading Crunching Numbers: What Meta And Facebook Owe U.S. Publishers
Ecommerce Numbers Rise – Thank Marketplaces by Laurie Sullivan , Staff Writer @lauriesullivan, December 12, 2023 One in five shoppers say they have bought gifts from smaller businesses as much as possible during the fourth quarter in 2023, a stat from Jungle Scout that has doubled since 2022. Jungle Scout’s quarterly Consumer Trends Report reveals how … Continue reading Ecommerce Numbers Rise – Thank Marketplaces
By Chris Morris November 17, 2023 After a shockingly successful 2021 and a mixed 2022, the party seems to have truly come to an end for startups and venture capitalists in 2023. And while the doomsday economic scenarios many expected at the start of the year failed to materialize, the continued sense of malaise after … Continue reading Venture capital’s 2023 bloodbath, by the numbers
By Sam Becker January 12, 2023 There was a bit of positive economic news Thursday: The rate of inflation slowed for the sixth-straight month, as the latest Consumer Price Index numbers for December showed that prices increased 6.5% over the past year. That’s down from 7.1% in November, and a significant fall from the … Continue reading These 7 numbers help explain why the economy feels so weird right now
