Tag Archives: North

North Star goals for category leaders: One-to-one, omnichannel personalization

While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them. Greg Kihlstrom on January 12, 2023 This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical … Continue reading North Star goals for category leaders: One-to-one, omnichannel personalization →

Growth Hacking; North Star Metric, OKRs and ICE Explained

Growth Strategy

Graham Smith January 22, 2021 In a previous blog post, I mentioned the North Star Metric, OKRs and ICE. I said I would explain what they were later. Well, I’m a man of my word, so here it is… If you’ve just landed on this page and want to read my previous post about Growth … Continue reading Growth Hacking; North Star Metric, OKRs and ICE Explained →

Keep Your Contact Center in North America Without Breaking the Bank

Outsourcing

Amy Bennet — June 27, 2019 — June 27, 2019 A quick trip down memory lane reminds us that the 1990s saw a massive rise in the practice of offshoring call centers. With the convergence of economic factors and technological advancement, it was seen as the cheap alternative for companies who required basic customer support … Continue reading Keep Your Contact Center in North America Without Breaking the Bank →

Apple Search Ads Boost iOS App Use, Retention In North America

Search Engine Marketing

Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America →