Tag Archives: Nielsen’s

Nielsen’s national TV ratings gets accreditation back after 19-month suspension

Reports

The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers. Constantine von Hoffman on April 18, 2023 The Media Ratings Council is restoring accreditation for Nielsen’s national TV ratings after a 19-month suspension. The move comes on the eve of the 2023-24 upfronts … Continue reading Nielsen’s national TV ratings gets accreditation back after 19-month suspension →

Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Product Management

Buyers must deal with accuracy problems in Nielsen’s primary product: TV ratings. Constantine von Hoffman on April 1, 2022 This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value.  What happened. On Tuesday, Nielsen announced it was selling itself to a … Continue reading Is Nielsen’s prime time over? Purchase renews questions about products and long-term value →

Nielsen’s Gracenote adds predictive content analytics

Content Optimization

Audience Predict will forecast future program performance. Kim Davis on December 8, 2021 Gracenote, the content solutions division of marketing measurement firm Nielsen, has unveiled a new tool, Audience Predict, which will deliver predictive insights into future entertainment programming performance. The aim is to support strategic decision-making by content owners and distributors. Audience Predict will … Continue reading Nielsen’s Gracenote adds predictive content analytics →

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