by Sally McGraw November 18, 2015November 18, 2015 When people sign up for your email newsletter, they probably know what they’re getting into. If you’re a shop, they’ll expect new product updates and sales notices. If you’re a corporation, they’ll anticipate hearing about new projects and leadership shifts. If you’re a blogger, they’ll count on … Continue reading Make It Useful: Adding Value to Your Newsletter
Tag Archives: Newsletter
When Is the Best Time to Send Your Email Newsletter?
by John W Hayes November 17, 2015 Follow @john_w_hayesNovember 17, 2015 I’m probably asked this question more than any other when I speak to clients at my regular email marketing workshops. While there is an easy answer to this, it’s not often what clients want to hear. I believe the best time to send your … Continue reading When Is the Best Time to Send Your Email Newsletter?
5 Tips on Writing a Great Email Newsletter
Mickie E KennedySeptember 19, 2015 Have you ever received a newsletter from a company and wondered who they were writing to? Many companies send them out willy nilly without regard for the audience, their knowledge level, or their interests. These useless newsletters then get put in the spam folder or the recipient will unsubscribe from … Continue reading 5 Tips on Writing a Great Email Newsletter
How to Turn Newsletter Contacts Into Quality Leads
Bria SullivanAugust 24, 2015 When you’re working hard to grow your email list, you want to think about the quantity and quality of your contacts. Your email list can tell you a lot about which people are most engaged with your business and which leads are smart to target with future messages. Then it’s up … Continue reading How to Turn Newsletter Contacts Into Quality Leads
7 Email Newsletter Design Mistakes You Don’t Know You’re Making
Ryan PinkhamAugust 11, 2015 One of the best things about using an email marketing service to do your email marketing is that you can create awesome-looking emails even if you don’t consider yourself an expert designer. With customizable newsletter templates and drag and drop editing, you can create emails that match your brand and make … Continue reading 7 Email Newsletter Design Mistakes You Don’t Know You’re Making
Tips for Email Newsletter Campaign First-Timers – Part I: Content
VerticalResponseAugust 6, 2015 Starting a newsletter from scratch may seem a bit daunting. If you’ve never made one before, or you feel like your current newsletter campaign is in dire need of an overhaul, this post is for you. With a few tips and best practices from this two-part post, even as a first-timer you can create … Continue reading Tips for Email Newsletter Campaign First-Timers – Part I: Content
How to Create a Sustainable and Engaging Email Newsletter
Brian HonigmanApril 28, 2015 Email seems to get a bad rap. Countless new communications apps pridefully boast of themselves as being “email killers,” people complain about their overcrowded inbox, and spam might narrowly beat out pop-ups as the most annoying part of the web. Yet, email has been shown time and again to be an … Continue reading How to Create a Sustainable and Engaging Email Newsletter
75 Email Newsletter Content Topics You Can Use ASAP
VerticalResponseApril 6, 2015 Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds. “Newsletters feel personal because … Continue reading 75 Email Newsletter Content Topics You Can Use ASAP
Who Knew? Insights From Testing Our Newsletter Send Time
Victoria LopianoMarch 23, 2015 When’s the best time to send an email newsletter? If we had a dollar for every time we’ve been asked that question, well… let’s just say we’d have a lot of dollars.We know (and hopefully you do, too!) that the answer to this question can only be determined through testing: testing … Continue reading Who Knew? Insights From Testing Our Newsletter Send Time
Watch Your Tone: The Importance Of Voice In Newsletter Communications
Sally McGrawJanuary 14, 2015 When you hear someone talk about “tone” as it pertains to writing, you might flash back to eighth grade English class and whimper a little. And I get that. Tone discussions can be deeply boring. But striking the right tone is essential if you want to reach and connect with your … Continue reading Watch Your Tone: The Importance Of Voice In Newsletter Communications
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