Richard Calvert — January 16, 2020 I love negative space. Designers everywhere know about the hidden images within the Toblerone and FedEx logos that unlock the subliminal power of the brand’s purpose. Less well known are the logos of The Food Writers Guild, Spartan golf clubs and ED (Elettro Domestici). Look them up, discover the … Continue reading Why Business Growth Relies on the Acceptance of Negative Space
As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals. Garrett Mehrguth on December 16, 2019 We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us … Continue reading Short-term thinking has negative effects on your cost-per-acquisition budget
Bonnie Harris — September 4, 2019 Follow @waxmarketing — September 4, 2019 geralt / Pixabay Ever since the birth of the internet, consumer feedback on businesses have increased in quantity and importance. Online reviews expose the experiences—both positive and negative—of real customers to everyone. This means the perception of every single customer matters. Responding to … Continue reading Tips for Responding to Negative Reviews on Yelp and Google
Most SMBs View Positive And Negative Reviews As Critical by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2019 Most consumers, like me, have become skeptical of online reviews, whether on the brand’s website or on third-party sites like Yelp, TripAdvisor, Facebook, Instagram, Google and others. It’s sometimes difficult to tell when customers are genuine about … Continue reading Most SMBs View Positive And Negative Reviews As Critical
Personal Branding Blog — March 13, 2019 — March 13, 2019 Unfortunately, managers do not always give positive feedback and sometimes they need to deliver negative feedback as well in order to keep all of the employees on track and help them reach their full potential. Although giving negative feedback is not an easy task, … Continue reading How to Give Negative Feedback to a Coworker
Kent Campbell — September 28, 2018 Follow @reputationx — September 28, 2018 Up to 90% of business leads research a brand online prior to a buying decision. Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there … Continue reading How Many Leads Are Lost to Negative Search Results?
Graeme Caldwell — September 27, 2018 Follow @nexcess — September 27, 2018 A motivated customer with an ax to grind can damage the reputation and revenue of an eCommerce store. Negative reviews are something everyone who does business online has to deal with, but they make many eCommerce merchants nervous — so nervous they’re tempted … Continue reading Should eCommerce Merchants Remove Negative Product Reviews?
Albert Costill — September 2, 2018 — September 2, 2018 geralt / Pixabay According to a survey conducted by CPL, 33 percent of companies ignore online reviews. One of the main reasons for this is a debilitating fear of negative feedback. Because of this, they try to remove negative reviews or bury them within their … Continue reading Don’t Fear Negative Feedback — Use it to Increase Productivity
Sergio Arboledas — July 19, 2018 Follow @sergi_trance — July 19, 2018 Amazon have more than 3 billion products across their 11 marketplaces worldwide. Each of those products can be reviewed by customers who (usually) give an accurate overview of the product that they have purchased. The biggest barrier to sales of an Amazon seller … Continue reading How to Handle Negative Reviews on Amazon and Rank Higher
Ron Johnson — July 5, 2018 Follow @cyberoptik — July 5, 2018 geralt / Pixabay Online reviews are important, which makes it no surprise that nobody wants to get a negative review. It’s hard to read and can damage your company in the public eye. Unfortunately, every now and again, it happens. There are a … Continue reading How to Respond to Negative Online Reviews