Tag Archives: Needs

The Ad Industry Needs To Stop Being Guilty Of FOFO

The Ad Industry Needs To Stop Being Guilty Of FOFO by Mike Donahue , Op-Ed Contributor, July 7, 2023 It is critically important that advertisers and agencies acknowledge what they don’t — but absolutely need — to know and not succumb to FOFO, or Fear Of Finding Out. I first coined the concept in an op-ed … Continue reading The Ad Industry Needs To Stop Being Guilty Of FOFO →

Why The Ad Industry Needs Old Curmudgeons

Advertisement Industry

Why The Ad Industry Needs Old Curmudgeons by Maarten Albarda , Featured Contributor, July 7, 2023 This week, Brian Jacobs announced he is not exactly discontinuing his excellent “Cog Blog,” but he did announce a reduction of its publishing frequency, writing, “I must admit I’m finding it increasingly difficult to write a regular weekly post … Continue reading Why The Ad Industry Needs Old Curmudgeons →

6 simple automations every B2B organization needs to have

B2B Automation

Discover fresh ways to apply automation in your B2B organization. Enhance customer experience, improve efficiency and drive growth. Ali Schwanke on June 14, 2023 With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an … Continue reading 6 simple automations every B2B organization needs to have →

5 critical leadership skills every marketing ops pro needs

Leadership Skills

Nurturing these five skills will help you tackle the challenges of being a leader in a rapidly evolving industry. Ali Schwanke on May 23, 2023 Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must … Continue reading 5 critical leadership skills every marketing ops pro needs →

The IRS is confused about how to tax NFTs, and it needs your help

Taxation

By Connie Lin March 22, 2023 If 2021 was the year that non-fungible tokens (NFTs) shot to the moon, and 2022 was the year they crashed back down to Earth, then 2023 might be the year that government officials finally begin to sift the wreckage. Regulatory bodies are zeroing in on crypto crimes like … Continue reading The IRS is confused about how to tax NFTs, and it needs your help →

Three things ChatGPT needs which only you can provide

ChatGPT

Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide. Ryan Phelan on March 2, 2023 Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. Not only is it now cliché, it’s a bad … Continue reading Three things ChatGPT needs which only you can provide →

Bing Limits Chat Sessions As OpenAI CEO Says AI Needs Work

Microsoft Bing

Bing Limits Chat Sessions As OpenAI CEO Says AI Needs Work by Laurie Sullivan @lauriesullivan, February 21, 2023 Microsoft capped its Bing chat sessions at 50 questions per day and five turns per session — defining “turn” as a conversation exchange in the artificial intelligence (AI) chatbot containing a user question and a reply from … Continue reading Bing Limits Chat Sessions As OpenAI CEO Says AI Needs Work →

8 Reasons Why Business Needs to Invest in SEO

SEO Strategy

8 Reasons Why Business Needs to Invest in SEO Erik Emanuelli / 16 Dec 2022 As a business owner, you likely wear many hats. You are responsible for increasing the exposure of your business, building leads, making sales, and creating a product or service that people want to buy. In order to be successful, … Continue reading 8 Reasons Why Business Needs to Invest in SEO →

Branding Needs A Rebrand

Branding Strategy

Branding Needs A Rebrand by Ben Kunz , October 19, 2022 It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with much. Even top brand consultancies cannot agree on its value. So let’s call branding what it … Continue reading Branding Needs A Rebrand →

What every marketer needs to know about programmatic advertising

Programmatic Advertisement

Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. Constantine von Hoffman on October 19, 2022 This year programmatic digital display ad spending will hit $ 115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can … Continue reading What every marketer needs to know about programmatic advertising →