Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact. Julia Multedo on December 29, 2025 As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly sophisticated tools, many teams struggle to realize … Continue reading 3 roles every marketing leader needs now
Reddit’s rise is a wake-up call for brands — own your community now or risk losing visibility, authority, and customer trust in the age of AI search. Steve Liu on November 11, 2025 A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing … Continue reading Reddit’s rise shows every brand needs a forum for its GenAI search strategy
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. Benu Aggarwal on October 9, 2025 The customer journey from discovery to conversion is now a quirky and eccentric one, shaped by personal idiosyncrasies like channel preferences, mood and the ever-changing level of interest. AI agents now make it possible … Continue reading Your website isn’t ready for AI agents — here’s what needs to change
September 09, 2025 Why your startup needs a fractional leader BY Yakov Filippenko Every founder wants top-tier talent. But when your company is young, two obstacles loom. The first one is that no one knows you. The second one is that, likely, you can’t afford a full-time senior hire. The irony is that this is when … Continue reading Why your startup needs a fractional leader
August 24, 2025 Why your brand needs an enemy BY Travis Reeb Most business advice tells you to avoid making enemies. I’m here to tell you the opposite: if your brand doesn’t have an enemy, you’re doing it wrong. This isn’t to suggest you need to create conflict for conflict’s sake. But there’s power in opposition. … Continue reading Why your brand needs an enemy
July 05, 2025 5 things every startup founder needs to know after the idea BY Next Big Idea Club Julia Austin has spent her career as a startup operator, executive coach, educator, investor, and board member. She is on the faculty at Harvard Business School and is faculty cochair of the Arthur Rock Center for Entrepreneurship. … Continue reading 5 things every startup founder needs to know after the idea
Why Every Business Needs a Newsletter Linda Aylesworth May 26, 2025 Every business owner wants to build stronger relationships with their customers and keep their brand top of mind. But how do you achieve that in a world full of distractions? The answer is simple: a newsletter. It’s not just another marketing … Continue reading Why Every Business Needs a Newsletter
May 27, 2025 Why your workplace needs more “Gracious Professionalism”? BY Chris Moore When most people think about innovation, they imagine sprints, whiteboards, late nights, and the relentless pace of deadlines. What’s often missing from this image are genuine acts of kindness and empathy—but perhaps they should be at the center.? As the leader of FIRST … Continue reading Why your workplace needs more “Gracious Professionalism”
Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. Mike Pastore on February 4, 2025 You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. … Continue reading 9 features your marketing team needs in its project management tool
Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity. Frans Riemersma on December 10, 2024 As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions … Continue reading Why your company needs a brand LLM to thrive
