Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts. Constantine von Hoffman on February 24, 2023 Only 25% of marketers say they have all the data they need to execute on their personalization strategy, according to a new report from marketing researchers Ascend2. Further, only 19% … Continue reading Only 25% of marketers report having all the data needed for personalization
John Arensmeyer November 2, 2021 Congress has a once-in-a-generation opportunity to fix a disparity between large and small businesses by enacting the tax reforms currently proposed in the Build Back Better plan. Eighty-five percent of small businesses feel the tax code unfairly benefits large corporations over small businesses, while about two-thirds of small businesses support … Continue reading Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan
Engelina Jaspers November 23, 2020 jarmoluk / Pixabay Agility is often characterized as the ability to think, understand and move quickly and easily. Nimble. Alert. Graceful. Swift. Stability is often characterized as the ability to withstand force or stress without being distorted, dislodged or damaged. Firm. Sound. Strong. Solid. Temperament-wise, those who seek agility or … Continue reading What’s Needed Most: Stability or Agility?
Holidays May Give Retailers A Much Needed Boost In Cash by Laurie Sullivan @lauriesullivan, November 5, 2020 Consumers with more time at home in front of a computer screen means an increase in searches for information and reviews about the products they plan to purchase this year for holiday gifts. Market research agency Savanta, part … Continue reading Holidays May Give Retailers A Much Needed Boost In Cash
It’s in how they think compared to other roles in the marketing team that makes them incredibly valuable Rodric Bradford on September 4, 2020 at 10:43 am Martech expert Scott Brinker has developed a taxonomy of the roles within marketing and marketing operations. It’s known as the “5 Ms”: managers, marketers, maestros, makers and modelers. … Continue reading Why ‘modelers,’ the data experts in marketing technology, are so needed now
JoAnn Corley — March 26, 2020 This is not the time to be a reluctant, faint-hearted leader. I say this as I talk with my family – there are 4 business owners among us. Able, willing leadership shouldn’t subside during a crisis…in fact it’s during those times that it’s needed more than ever. Additionally, it’s … Continue reading What Kind of Leadership is Needed Now?
Standards To Combat Fake Reviews Needed As Trust Erodes by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2020 Nearly three-quarters of consumers want the retail industry to implement standards with severe punishment for violators to combat fake reviews and even harsher punishments for noncompliance. One of the punishments would be paying a fine of up … Continue reading Standards To Combat Fake Reviews Needed As Trust Erodes
Barry Roos — January 28, 2020 Often times clients come to me and one of the first things they ask me about is search engine optimization (SEO). There is a common misconception, that you can make a few easy tweaks and all of a sudden you’re number one in Google for any keyphrase. Now, that … Continue reading Elbow Grease Needed for SEO
Greetje den Holder — October 23, 2019 Follow @GdenHolder I have fallen in the trap of thinking I need to spend time on personal branding too. In fact, I have written a blog post listing tips and a blog post about the reasons why. Most of the blog posts you see written about personal branding … Continue reading No Personal Branding Needed – The Entrepreneur Can Win Another Way
Larry Kim — August 15, 2019 Follow @larrykim — August 15, 2019 There are so many tools at a marketer‘s disposal. You’ll find everything under the sun, including project management software, social media dashboards, Facebook Messenger chatbot builders and so much more. With all the options, it can be come a little overwhelming — to … Continue reading 15 Incredible Tools You Never Thought You Needed
