Mike McMillan — March 6, 2019 — March 6, 2019 Crowdfunding is the process of collecting funds through a holistic approach of numerous participants. It is usually in the form of a mass level collection of funds through donors and investors or both. The funds collected are used to support the efforts of, primarily, businesses, … Continue reading What You Need to Know About Crowdfunding
Bernadette Coleman — March 1, 2019 Follow @berniecoleman — March 1, 2019 The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world. This dependency is expanding beyond the Millennial and Generation Z age … Continue reading It’s an Online to Offline World – Brands and Businesses Need to Catch Up
Karl Sakas — February 27, 2019 Follow @KarlSakas — February 27, 2019 Yes, sometimes non-billable people should track their time. See how to decide at your agency! An agency owner asked me: “Should my non-billable people track their time?” My answer: Ideally—but it’s often philosophical rather than a clear-cut choice. How so? Requiring 100% self-tracking … Continue reading Do Non-Billable People Really Need to Track Their Time?
Two new reports — from Forrester and Altimeter — show the organizational challenges to becoming digital. Barry Levine on February 22, 2019 at 6:36 pm From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in … Continue reading Why marketers need to help manage digital transformations
Robert Gloer — February 21, 2019 Follow @IOUFinancial — February 21, 2019 Many business owners haven’t had the opportunity to attend fancy college programs in business and finance. Nonetheless, there are many terms related to loans and credit that you need to understand, especially if you are about to apply for your first business loan. … Continue reading Lending Terms Business Owners Need to Know
Liz Kislik — February 18, 2019 Follow @lizkislik — February 18, 2019 There’s been much discussion recently about job candidates ghosting potential employers, and perhaps even worse, employees ghosting their actual employers. But there’s another longstanding practice that creates disruption and negative feelings: Some managers ghost their own employees. Managers can be slow to respond … Continue reading Why You Need to Cut Out the Leadership Ghosting
Owen Ray — February 15, 2019 Follow @invoca — February 15, 2019 If you’re trying to make it easy for customers to call your business, you are probably using click-to-call ads in your paid search efforts. Click-to-call ads work great because it makes it a one-click affair for mobile searchers to call your business. But … Continue reading Facebook Click-to-Call Ads: 5 Things Marketers Need to Know
Rick Goodman — February 9, 2019 Follow @DrRickGoodman — February 9, 2019 Employee engagement isn’t just a buzzword; it’s something that can actually make your team stronger, your products better, and your business more competitive. In other words, it can have a real impact on your bottom line, and in more ways than one. Let … Continue reading Employee Engagement is the Edge You Need
Brett McIntyre — February 5, 2019 Follow @216Marketing — February 5, 2019 Imagine you are hit with a multi-million dollar court settlement. Can your franchise sustain it? In case you do, can you survive the reputational damage? Of course, such a settlement will get you lots of publicity – all for the wrong reasons. How … Continue reading Do Your Franchises Need Background Checks. You Bet.
SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels. Barry Levine on February 4, 2019 at 5:07 pm The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling a service, like leasing a … Continue reading Why subscription and consumption services need a different kind of marketing
