by Bill Achola February 26, 2016 Follow @billacholaFebruary 26, 2016 Have you ever wondered why you enjoy reading some emails, why you think that others are just a little too boring—and might even be considered “spam”? Well, maybe it’s because of the fact that some emails just do not use the right words. After all, … Continue reading Why YOU Need To Use The Word “BECAUSE” In Your Emails
by Greg Cawood February 24, 2016 Follow @iqnectionFebruary 24, 2016 Remember when industrial marketing was done in person? Sales reps would cold call firms or attend trade shows to seek new prospects. If they were lucky, they got a referral from an existing customer. That was the golden age of manufacturing marketing. These old school … Continue reading To Reach Today’s Industrial Buyers You Need Online Strategy
by Larry Kim February 23, 2016February 23, 2016 Text ads have appeared to the right of Google’s search results since AdWords launched in 2000. No more. They’re history. R.I.P. Google has confirmed a huge change to the way AdWords ads are displayed for desktop search results, and it is now rolling out for all of … Continue reading Google Kills Off Side Ads: What You Need to Know
by Ami Iannone February 21, 2016February 21, 2016 When you should consider celebrities vs. everyday influencers for your Instagram marketing There are a host of things to consider when choosing the right influencers for your brand. We’ve talked about that a lot. Your ideal influencer will have a lifestyle fit with your brand, affection for … Continue reading Do Your Instagram Influencers Need to be Celebrities?
by Carol Stephen February 14, 2016 Follow @Carol_StephenFebruary 14, 2016 Finding that sweet spot between live interaction and posts can be a tricky business. Some people like to automate everything, and others are purists about live posting. A hybrid approach can save you time and energy, but what is the best ratio of automated to … Continue reading Automation and Social Media: You Need to Know How to Balance
by Oliver Neely February 14, 2016 Follow @elvinweb1February 14, 2016 Search Engine Optimization is a process used by millions of brands worldwide. Big or small, organizations know that to compete in today’s digital market, they need to invest in SEO. Top brands even dedicate whole departments to improving and maintaining their search position. But despite … Continue reading Why You Need to Invest in SEO in 2016
by Graham Jones February 13, 2016 Follow @grahamjonesFebruary 13, 2016 Almost everywhere you look for business advice these days you will find people telling you that you need to demonstrate you are an expert. However, new research suggests that it is better to focus on being more accurate on your website, with expertise being much … Continue reading Why You Need To Be More Accurate on Your Website
by Maria Breaux February 11, 2016February 11, 2016 The year is 2016, and Facebook will soon be 12 years old. As Facebook hits puberty, it’s no longer just an influencer platform – now, it delivers actual (and many) conversions to social advertisers. We took a look at Facebook’s growth and development over the last year, … Continue reading 3 Facebook Advertising Trends You Need to Know About
by Joey Montano February 8, 2016 Follow @joey_montanoFebruary 8, 2016 Last year saw the emergence of lots of marketing innovation and creativity. A new year has begun. RevUnit has twelve 2016 digital marketing technology predictions for 2016 we think you should care about. Check out all twelve below. 1. FACEBOOK BECOMES A BIG DEAL FOR … Continue reading 12 “Need to Know” Digital Marketing Trends for 2016
by Goutham Bhadri February 6, 2016 Follow @mktgsamuraiFebruary 6, 2016 It’s frustrating for website owners. The minute you start to get a grasp on what the search engines want from your website they change their algorithms. You want to keep up in the fast-paced SEO game, but how can you with all the updates? Why … Continue reading How the SEO Game is Changing (and What You Need to Know)
