As customers gain data agency, clean metrics stop masking the gap between engagement and commitment. By Jay Mandel January 12, 2026 Dirty data damaged marketing — not because it was messy or incomplete, but because it trained systems to misunderstand people with confidence. Partial signals were treated as truth. Inference replaced intent. Surveillance … Continue reading The myth of brand community in the age of data agency
By The Conversation February 09, 2024 Men’s employment in the U.S. reached a 20-year high in 2023, with nearly 90% of men ages 25 to 54 in the workforce, according to the Bureau of Labor Statistics (BLS). This supports the broad expectation—some might say, stereotype—that full-time employment is the norm for American men. Yet, examining employment at a … Continue reading The myth of men’s full-time employment
Watch out for CDP vendors claiming to have diverse connector catalogs that match up well against your stack. Tony Byrne on March 9, 2023 At a recent CDP demo I attended, a nervous client asked the vendor if they had a connector to Salesforce Sales Cloud. The vendor replied affirmatively, and the client breathed a … Continue reading The CDP connector myth
By Danielle Doolen February 14, 2023 Five-year plans are a lie. They’re great in theory but, in practice, they can set you up for a world of disappointment. On paper, they help you get clear on what you want and provide direction in your career and life. But here’s my gripe with five-year plans: Most … Continue reading The 5-year plan is a myth. Here’s what to do instead
By Katina Bajaj February 13, 2023 What if I told you that laziness is a symptom, not the problem itself? It sounds radical, I know, but when we drill into the scientific literature, there isn’t any proof that laziness is more than an overused label. As a clinical psychology researcher and cofounder of a … Continue reading Laziness is a myth. Here’s how to escape toxic productivity culture
Woman in martech earn an average of 0.70?for every $1 a man earns. Constantine von Hoffman on June 15, 2022 One of the myths about the tech sector is that it’s a meritocracy, where people are primarily judged and rewarded on ability. Unfortunately, that’s not the case. The gender pay gap is just one example. … Continue reading MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap
Dave Sutton April 2, 2021 Is AI reshaping the digital marketing industry? Yes! In recent years, Artificial Intelligence (AI) has become a vital entity in the realms of digital marketing, with digital marketers across the globe leveraging AI to streamline and optimize digital marketing campaigns and gain client loyalty in the digital age. For most … Continue reading Myth or Truth: AI is Reshaping the Digital Marketing Industry?
Anthony Mersino January 27, 2021 Between Santa Claus, Big Foot and the Agile Project Manager, which exists? Few people argue for the existence of Big Foot or Santa Claus, though most believe that Agile Project Managers exist. I would contend that none of them exist, especially the Agile project manager. (BTW we used a photo … Continue reading The Myth of the Agile Project Manager
Daria Bagina — January 19, 2020 The Scrum Guide is quite clear on one important thing: for one product there is only one Product Owner and only one Product Backlog: “[The Product Backlog] is the single source of requirements for any changes to be made to the product.” “The Product Owner is the sole person … Continue reading Same Product = Same Team: Myth or Fact?
Daria Bagina — January 17, 2020 The Scrum Guide is quite clear on one important thing: for one product there is only one Product Owner and only one Product Backlog: “[The Product Backlog] is the single source of requirements for any changes to be made to the product.” “The Product Owner is the sole person … Continue reading Same Product = Same Team: Myth of Fact?
