Tag Archives: Multicultural

New adtech partnership unlocks inventory for multicultural publications

Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers. Chris Wood on October 26, 2023 Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. This is thanks to a new partnership between programmatic DSP Basis Technologies … Continue reading New adtech partnership unlocks inventory for multicultural publications →

Multicultural curation is the future in marketing and advertising

Marketing Strategy

Brandon Rochon on why moving culture is more fullfilling than just selling product. Kim Davis on December 10, 2021 “I’m not a glass half full guy, I’m a glass always full and how do I get it to overflow?” That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor … Continue reading Multicultural curation is the future in marketing and advertising →

Using Data To Reach The Multicultural Shopper

Data Driven Techniques

Using Data To Reach The Multicultural Shopper by Holly Pavlika , Columnist, October 19, 2017 Over the next few years, the retail landscape will change in some very fundamental ways. None of these changes will be bigger than the impact felt from the rise of the multicultural shopper. Multicultural Americans now number more than 120 … Continue reading Using Data To Reach The Multicultural Shopper →

4 Strategies for Managing a Multi-Cultural Working Crew [Infographic]

Corporate Culture

Alan Rita — March 18, 2017 — March 18, 2017 Entrepreneurs these days are focusing more in forging teams with people from different places in the world alongside with various areas of expertise prior putting all efforts in building a reliable brand. We may wonder then, why is so important to rely on the services … Continue reading 4 Strategies for Managing a Multi-Cultural Working Crew [Infographic] →

Multi-cultural Partnership Marketing Simplified: ‘Same, Same But Different’

Marketing Guide

by Jon Goynshor, (November 02, 2015) As I recently read a bedtime story to my daughter, I was struck at how a children’s book and my day job could collide. It occurred to me that this story encompassed the hallmarks of multicultural marketing at its best. The book, Same, Same but Different by Jenny Sue … Continue reading Multi-cultural Partnership Marketing Simplified: ‘Same, Same But Different’ →