MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies. Kathleen Schaub on May 2, 2025 The marketing qualified lead (MQL) is one of the most widely used metrics in marketing — but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a … Continue reading 5 suggestions for moving beyond MQLs
We need to change how we measure results – like marketing qualified leads – and focus on aligning our metrics to revenue. Joe Hyland on October 17, 2019 It’s amazing how much technology has evolved in recent years. We’ve seen unprecedented advances in smartphones, IoT, home AI assistants and more. Martech has similarly kept … Continue reading MQLs: What are they good for?
Jessie Coan — April 23, 2019 Follow @jessiecoan — April 23, 2019 Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. The rinse-and-repeat email method can work to generate … Continue reading 3 Alternatives to Email That Drive As Many MQLs (Or More)
Drew Cohen — December 21, 2017 — December 21, 2017 Since Facebook bought Instagram for $ 1 billion in 2012, the photo/video sharing goliath has seen its user base skyrocket. As of September 2017, Instagram now has 800 million monthly and 500 million daily active users. The fact that just about everyone has a smartphone … Continue reading How Networking on Instagram Can Increase MQLs
