Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors. Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
AR Gives Most Consumers More Confidence In Purchases, Study Finds by Colin Kirkland , June 16, 2022 How effective is augmented reality (AR) in swaying consumers toward a specific product? And how is AR used throughout the purchase journey? On Thursday, Snap and Publicis Media Exchange (PMX) released findings from a two-part study conducted by … Continue reading AR Gives Most Consumers More Confidence In Purchases, Study Finds
The Most Important Strategies for Reducing Startup Expenses Peter Daisyme / 01 Jun 2022 Launching a new startup is an exciting opportunity, and one with the potential to make you very wealthy over the next several years. However, one of your biggest obstacles is going to be getting started on a slim budget. If … Continue reading The Most Important Strategies for Reducing Startup Expenses
By Nicholas Hawkins June 01, 2022 As the Great Resignation, Reshuffle, Rehire, cycle heads into a new phase, here are the top 15 behavioral interview questions you should be prepared to answer in upcoming job interviews. What are behavioral interview questions? Behavioral interview questions are designed to determine how you will handle specific situations … Continue reading Your ultimate guide to ace the most common interview questions
By Sam Becker May 23, 2022 Many Americans may have found ways to be more comfortable with less money over the course of the pandemic, but that doesn’t mean that their account balances have them floating on cloud nine. In fact, almost all full-time workers in the U.S. (97%) say that they experience … Continue reading Financial stress is almost universal: Here’s how it affects you most
Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs by Laurie Sullivan , Staff Writer @lauriesullivan, May 26, 2022 The metaverse might be the latest buzzword for the advertising industry, but as it turns out, most CEOs participating in a Gartner survey ignore the technology. They want to avoid wasting effort on concepts that are … Continue reading Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs
Getting The Most Out Of TikTok Marketing by Nicole Penn , May 20, 2022 Often dismissed as a showcase for teenage dance-step tutorials and other short-lived, gimmicky video memes, TikTok has surprised a lot of marketers with its staying power and cross-generational appeal. In fact, currently more than 50% of the TikTok audience is over … Continue reading Getting The Most Out Of TikTok Marketing
Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult. William Terdoslavich on May 5, 2022 With third-party data going the way of the dodo bird, digital marketers are looking for ways to do without cookies. Call it “data dieting.” But something must replace those bits and bytes of … Continue reading How to make the most of cohort analysis
Amazon and Tesla listed among the most dangerous US workplaces (updated) A report puts them on par with riskier farms and construction companies. J. Fingas @jonfingas April 26th, 2018 Jasper Juinen/Bloomberg via Getty Images Amazon and Tesla are usually proud of appearing on lists, but not this time around. The advocacy group National Council for … Continue reading Amazon makes advocacy group’s list of most dangerous US workplaces, again
By Mark Wilson April 19, 2022 Last year, the furniture company MillerKnoll debuted an eco-friendly makeover of its iconic Aeron task chair, incorporating over two pounds of recycled ocean plastic inside. Today, the office furniture brand Humanscale raises the bar in a big way, as it reveals its new Path task chair. … Continue reading ‘World’s most sustainable’ office chair has 10 pounds of ocean plastic
