True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. By Katie Templin February 9, 2026 Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions … Continue reading Why context matters more than data in personalization
February 05, 2026 AI is helping funders evaluate more ideas more fairly
February 03, 2026 Peter Attia was named more than 1,700 times in Jeffrey Epstein’s emails, sparking backlash
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. By Becky Simms February 3, 2026 Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the first time, advertising is entering an AI answer environment – and … Continue reading For ChatGPT ads, behavior matters more than targeting
Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. By Constantine von Hoffman February 2, 2026 Are consumers finally cozying up to AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI … Continue reading 57% of consumers trust brands more when they use AI, study finds
How to watch the 2026 Grammy Awards: TV channel, start time, where to stream, nominations list and more Danica Creahan, Liz Kocan Fri, January 30, 2026 Grammy winner Bad Bunny, seen here accepting his award for Best Música Urbana Album for “Un Verano Sin Ti” in 2023, is nominated again this year. (Timothy Norris/FilmMagic) (Timothy … Continue reading How to watch the 2026 Grammy Awards: TV channel, start time, where to stream, nominations list and more
Google’s AI is changing Gmail. What does it means for your campaigns? Time to adapt and stay relevant — again. By Mike Pastore January 16, 2026 Last week, Google introduced AI for the Gmail inbox, an announcement that got the attention of many email marketers. The new AI features now available in Gmail … Continue reading More AI for the Gmail inbox isn’t the end of email marketing
OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More by Laurie Sullivan , Staff Writer, January 16, 2026 Publishers have been pushing the industry to monetize AI chat. On Friday, in a blog post, OpenAI explained how they will soon get their wish. OpenAI said today that it will soon … Continue reading OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More
AI models can develop ‘humanlike’ gambling addiction when given more freedom Sophie Atkinson Suswati Basu A new study looking at AI large language models (LLM) and gambling suggests that the models show the same unhealthy patterns people do, like loss chasing and the illusion of control. The research has been carried out … Continue reading AI models can develop ‘humanlike’ gambling addiction when given more freedom
Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’ Adam Mosseri says creators should prioritize “unflattering” images to prove they are real. Karissa Bell Wed, December 31, 2025 Adam Mosseri, Head of Instagram and Meta speaks during the World Audio Visual & Entertainment Summit … Continue reading Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’
