An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies. Mike Pastore on September 5, 2024 The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to … Continue reading Free trial vs. demo: What’s more effective in B2B SaaS ads?
Expect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win. Kim Davis on August 29, 2024 Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based … Continue reading Salesforce sees a shorter, more competitive holiday season in 2024
August 29, 2024 Japan’s Nippon Steel plans to invest $1.3 billion more in U.S. Steel’s mills The spending is on top of the $1.4 billion investment plan through 2026 already pledged as part of the takeover proposal. BY Reuters Japan’s biggest steelmaker Nippon Steel said on Thursday it plans to make an additional investment of about … Continue reading Japan’s Nippon Steel plans to invest $1.3 billion more in U.S. Steel’s mills
August 25, 2024 How to reclaim a few hours of meeting time a week (and still get more done) Here’s how to figure out when a meeting could be an email, how to trim your meeting times down, and which gatherings to cut all together. BY Kathleen Davis Welcome to Work Smarter, Fast Company‘s newsletter on … Continue reading How to reclaim a few hours of meeting time a week (and still get more done)
Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement. Theresa Kushner on August 20, 2024 Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie … Continue reading How wisdom makes AI more effective in marketing
August 19, 2024 Travelers are turning to package deals more after the pandemic The zest for the holiday package business is a bright spot for the travel industry as worries have grown that the post-pandemic enthusiasm for air travel will ebb as travellers baulk at higher fares. BY Reuters Sun seekers are turning to package … Continue reading Travelers are turning to package deals more after the pandemic
Agencies and marketing consultants reach out with comments about many different aspects of the Google monopoly verdict. Anu Adegbola on August 13, 2024 With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Here’s a selection of comments grouped by topic. Google’s appeal and … Continue reading The Google monopoly verdict: More industry reactions
August 09, 2024 7 must-have gadgets for your desk to make you more productive Time is money. Spend a little to save a lot with a macro pad, a smart notebook, and other efficiency boosters. BY Doug Aamoth Whether you’re working from home, in a traditional office, or part of a hybrid experiment, your desk serves … Continue reading 7 must-have gadgets for your desk to make you more productive
August 07, 2024 Why day passes at hotels and resorts are becoming more popular Day passes cover pool time, spas and, sometimes, fitness centers. BY Associated Press As an independent business consultant, Jen Ford in Austin, Texas, is the master of her own schedule. Twice a month, she blocks out “me” time. In the sweltering summer, … Continue reading Why day passes at hotels and resorts are becoming more popular
CrowdStrike’s $10 peace offering brews more trouble than it’s worth Suswati Basu Tech journalist In a quirky twist of corporate apology-gone-awry, cybersecurity giant CrowdStrike has left social media chortling after reportedly offering a meager $ 10 Uber Eats gift card to soothe the frazzled nerves of IT staff and partners bogged down by last … Continue reading CrowdStrike’s $10 peace offering brews more trouble than it’s worth
