Tag Archives: Moms

Dads And Brands Connect, But Moms Get More Attention From Advertisers

by Laurie Sullivan @lauriesullivan, June 17, 2016, 3:09 PM While dads seem most receptive to brands across categories such as automotive and technology, fathers with young children also show a stronger-than-average connection with certain brands in areas such as baby care and food and drink, according to data released Thursday. Data on the digital life of … Continue reading Dads And Brands Connect, But Moms Get More Attention From Advertisers

How The Deepest, Darkest Secrets Of Moms Shape The Products In Aisle 6

  Moms don’t want what you think they want, which is why product developers at some of the biggest brands turn to The Mom Complex. By Rebecca Greenfield To hear Katherine Wintsch describe it, the most important people at some of the biggest retail companies know nothing about one of their biggest demographics: moms. “When … Continue reading How The Deepest, Darkest Secrets Of Moms Shape The Products In Aisle 6