Tag Archives: Momentum

How to build lasting buyer momentum in B2B marketing

Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement and growth. By MarTechBot January 19, 2026   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading How to build lasting buyer momentum in B2B marketing

Big Six tech companies’ profit momentum could ‘collapse’ in 2024, UBS says

April 22, 2024 Big Six tech companies’ profit momentum could ‘collapse’ in 2024, UBS says The earnings momentum of the Big Six has experienced four distinct cyclical waves, UBS said. BY Reuters Profit growth momentum of the so-called Big Six technology stocks could “collapse” over the next few quarters, UBS Global Research strategists said on Monday, … Continue reading Big Six tech companies’ profit momentum could ‘collapse’ in 2024, UBS says

Remote Work May Never Die, But It’s Losing Momentum. Here’s Why.

Remote Work May Never Die, But It’s Losing Momentum. Here’s Why. Deanna Ritchie / Jul 24, 2023   Ever since the COVID-19 pandemic, remote work and hybrid work have encroached their way into normalcy. Now that many people have gotten used to this arrangement, with some of those people thriving in it, it’s unlikely that … Continue reading Remote Work May Never Die, But It’s Losing Momentum. Here’s Why.

Digital life insurance took off during COVID-19. Ladder wants to keep the momentum going

By Shalene Gupta August 12, 2022   Jamie Hale, CEO and cofounder of digital life insurance firm Ladder, looks like he’s perpetually smiling. Even when he dives into statistics, there’s a smile tucked into his voice. When Hale was 11, his father passed away unexpectedly. His father’s life insurance policy meant he and his mother … Continue reading Digital life insurance took off during COVID-19. Ladder wants to keep the momentum going