Tag Archives: Models

How to scale the use of large language models in marketing

Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead. Angel Niñofranco on May 18, 2023 Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it … Continue reading How to scale the use of large language models in marketing →

Amazon Ads Advances DSP Machine-Learning Models

Amazon Advertisement

Amazon Ads Advances DSP Machine-Learning Models by Laurie Sullivan @lauriesullivan, April 28, 2023 On the heels of its earnings report Thursday, Amazon Ads has developed more advanced machine-learning models and optimized campaign-control systems to enhance bidding and pacing decisions for the Amazon DSP. Neal Richter, director of Amazon DSP Technology, believes that “every percentage point of improvement … Continue reading Amazon Ads Advances DSP Machine-Learning Models →

What’s Wrong With AI-Generated Models In Apparel Ads?

Advertisement Artificial Intelligence

apparel What’s Wrong With AI-Generated Models In Apparel Ads? by Todd Wasserman , Staff Writer, March 30, 2023 Levi’s has gotten some flak for its use of AI-generated models in ads, a move it claims will increase the “number and diversity of our models.” The Cut asked “Levi’s, can’t you just… hire diverse models?” and … Continue reading What’s Wrong With AI-Generated Models In Apparel Ads? →

Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch

Customer Segmentation

Segmenting your customers is critical to your success. Comarch on December 20, 2022 Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying … Continue reading Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch →

Salesforce healthcare expansion includes marketplace and subscription models

Salesforce

By Samar Marwan November 09, 2022 From the Obamacare website crash to the Theranos scandal, the attempt to digitize America’s draconian healthcare ecosystem has been mostly unsuccessful but remains vital for the future of health. Software giant Salesforce believes it is equipped to help modernize the industry and has been working alongside its healthcare … Continue reading Salesforce healthcare expansion includes marketplace and subscription models →

Apple Watch Series 8 cellular models are $110 off right now

Apple Watches

Apple Watch Series 8: A week with the new best smartwatch (for now)The upcoming Watch Ultra might well unseat it. C. Low @cherlynnlow The Series 8 is the middle child of Apple’s 2022 Watch lineup, and unfortunately it might be the easiest to overlook. With its main updates being crash detection and a new skin … Continue reading Apple Watch Series 8 cellular models are $110 off right now →

Oracle launches industry-specific AI models for its Unity CDP

Oracle Artificial Intelligence

Oracle announces vertical-specific models for the Unity CDP and talks about connecting front- and back-office to boost CX. Kim Davis on October 20, 2022 Oracle has announced the availability of 15 industry-specific AI models within the Oracle Unity CDP. These models will support customer data activation for brands in the automotive, CPG, communications, financial services, … Continue reading Oracle launches industry-specific AI models for its Unity CDP →

What Community-Owned Models Will Look Like, How Your Business Can Prepare

Community Engagement

What Community-Owned Models Will Look Like, How Your Business Can Prepare by Barry Lowenthal , July 15, 2022 The universal business model has historically been a function of the technology available and the dominating networks at the time. And the rise of the web3, social media and online, shared ownership communities are ushering in the … Continue reading What Community-Owned Models Will Look Like, How Your Business Can Prepare →

AI and machine learning in marketing: Are you deploying the right models?

AI Marketing Tools

Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction. Theresa Kushner on June 27, 2022 Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence … Continue reading AI and machine learning in marketing: Are you deploying the right models? →