by Rick Lepsinger June 20, 2016 Follow @onpoint_llcJune 20, 2016 Albert Einstein once said, “If you judge a fish by its ability to climb a tree, it will live its whole life believing it is stupid.” Hiring, promoting and evaluating people based on their natural strengths, expertise and ability to perform the job for which … Continue reading Why Competency Modeling Matters In Leadership Development
How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. Chris Liversidge on June 2, 2016 It’s an old trope of the Search Engine Optimization industry that … Continue reading True performance baselines & ROI for SEO without attribution modeling
by Laurie Sullivan, (January 30, 2015) Search engines process billions of queries monthly. They are great at checking facts, returning information about nearby restaurants or movie theaters, and finding product information on retail Web sites, but they’re not yet good at processing complex tasks that go beyond simple keyword queries often thought of as information … Continue reading SciNet Search Engine Introduces Interactive Intent Modeling
