March 19, 2026 Washington state has no income tax. It just passed one for millionaires that could be a model for other states BY Kristin Toussaint People who live and work in Washington state don’t currently pay any income tax. But in a few years, a small group of residents will be subject to one: Washington … Continue reading Washington state has no income tax. It just passed one for millionaires that could be a model for other states
Report reveals that OpenAI’s GPT-5.2 model cites Grokipedia Tests conducted by the Guardian show that GPT-5.2 sourced some of its info from the AI-generated online encyclopedia from Elon Musk’s xAI. Jackson Chen Sat, January 24, 2026 REUTERS / Reuters OpenAI may have called GPT-5.2 its “most advanced frontier model for professional work,” but … Continue reading Report reveals that OpenAI’s GPT-5.2 model cites Grokipedia
Today’s B2B buyers don’t follow a straight line — here’s what you need to change to keep up. MarTechBot on December 1, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading How a customer-centric B2B journey breaks the funnel model
Mozilla, Index Exchange Launch New Privacy-Based Programmatic Model by Laurie Sullivan , Staff Writer, October 6, 2025 It may be Mozilla’s turn to shine, given its focus on privacy for so many years and the changing consumer climate around trust. Mozilla has designed and built a programmatic ad-targeting model from the ground up to give advertisers … Continue reading Mozilla, Index Exchange Build Privacy-Based Programmatic Ad Model
Google Updates Meridian Model, Enables Non-Media Variables by Laurie Sullivan , Staff Writer, September 30, 2025 Google has made changes to its marketing mix modeling (MMM) tool called Meridian, giving marketers more visibility into the data. The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on … Continue reading Google Updates Meridian Marketing Mix Model, Enables Non-Media Variables
Marketing’s next era is revenue-driven. Here’s how to design a GTM model that aligns stakeholders, accelerates pipeline and proves ARR impact. Loren Shumate on September 11, 2025 Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting cadences built around producing as many as possible, with targets backed into … Continue reading Designing the GTM model for marketing’s revenue era
August 17, 2025 Dell’s AI reinvention is a model for every company BY Keith Ferrazzi When Dell Technologies’ CTO John Roese expanded into the role of Chief AI Officer last year, one thing was clear: they were rallying behind a clear challenge to move fast or get left behind. They set a two-year deadline to do … Continue reading Dell’s AI reinvention is a model for every company
Google Breaks Traditional Search Model By Organizing Internet Results by Laurie Sullivan , Staff Writer, July 25, 2025 Personalization took a sharp turn this week when Google introduced two features being tested in Labs. The question became whether these can help people discover something they didn’t realize they wanted to know. One feature, Web Guide, … Continue reading Google Breaks Traditional Search Model By Organizing Internet Results
The Next Generation Of The Marketing Mix Model by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2025 Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized businesses to rethink media metrics that lead … Continue reading The Next Generation Of The Marketing Mix Model For SMBs
MQLs mislead marketing, misalign sales and fail to drive revenue. Here’s why GTM teams must move to causal AI and revenue-centric metrics. Mark Stouse on March 3, 2025 For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams … Continue reading Why the MQL model is failing B2B marketing and what to use instead
