Tag Archives: Model

Key Activities and Your Business Model

Steven Imke — August 22, 2019 Follow @SteveImke — August 22, 2019 According to Strategyzer, when it comes to the Business Model Canvas, key activities are any activities that your business is engaged in for the primary purpose of making a profit. Business activities include operations, marketing, production, problem-solving, and administration. Your key activities will … Continue reading Key Activities and Your Business Model

Six Reasons a Subscription Billing Model Adds Value to Your Business

Jean Moncrieff — July 11, 2019 Follow @eyejean — July 11, 2019 Your business probably relies on several subscription services. Software applications like QuickBooks for finance, HubSpot for marketing, Zoom for meetings, the list goes on. Software companies have all but made subscription billing the norm, but what about other industries? Well, I’m in the … Continue reading Six Reasons a Subscription Billing Model Adds Value to Your Business

Dedicated Team vs. Fixed-Price: What is the Best Cooperation IT Model?

Serhiy Kozlov — March 28, 2019 Follow @SerhiyKozlov — March 28, 2019 Cooperation set up and tune up are often overlooked by businesses in their grand search for the right outsourcing partner. Surely, creating a detailed list of requirements for your project is massively important to receive accurate price quotes from vendors and establish the … Continue reading Dedicated Team vs. Fixed-Price: What is the Best Cooperation IT Model?

Applying a Customer Engagement Model To Your Channel Partners

Ingrid Catlin — March 27, 2019 Follow @blueingy — March 27, 2019 Gallup, an organization long noted for its in-depth analysis of employee and customer engagement, identified a number of necessary requirements for successful B2B customer focus. Dubbed the Customer Engagement Hierarchy, the model includes those elements that go beyond standard customer satisfaction and increase … Continue reading Applying a Customer Engagement Model To Your Channel Partners

Why the SaaS model is right for programmatic

By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge. Tim Vanderhook on November 6, 2018   Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter on guiding principles for the programmatic marketplace. This … Continue reading Why the SaaS model is right for programmatic

4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers

Erika Brookes — September 28, 2018 Follow @ebrookes— September 28, 2018 In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering … Continue reading 4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers