Tag Archives: Model

The Next Generation Of The Marketing Mix Model For SMBs

The Next Generation Of The Marketing Mix Model by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2025 Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized businesses to rethink media metrics that lead … Continue reading The Next Generation Of The Marketing Mix Model For SMBs

Why the MQL model is failing B2B marketing and what to use instead

MQLs mislead marketing, misalign sales and fail to drive revenue. Here’s why GTM teams must move to causal AI and revenue-centric metrics. Mark Stouse on March 3, 2025   For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams … Continue reading Why the MQL model is failing B2B marketing and what to use instead

The best deployment model for martech genAI

Revolutionize your martech team’s genAI approach with a dynamic blend of open, decentralized and centralized models for integration. Frans Riemersma on September 23, 2024   Many companies are struggling to prepare their organizations for generative AI. As they navigate this process, they typically choose from one of three models: the centralized, decentralized or open approach. … Continue reading The best deployment model for martech genAI

EU could soon charge Meta over ‘pay or consent’ model

EU could soon charge Meta over ‘pay or consent’ model Sophie Atkinson Tech Journalist   The European Union is set to charge Meta, the parent company of Facebook and Instagram, with breaking its landmark Digital Markets Act. The Financial Times on Monday (July 1) citeds people with direct knowledge of the matter with preliminary findings … Continue reading EU could soon charge Meta over ‘pay or consent’ model

Microsoft Tests A Small AI Vision Language Model

Microsoft Tests A Small AI Vision Language Model by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2024 Florence-2, a type of artificial intelligence (AI) called a vision language model, can create content for marketing, advertising, and storytelling by understanding text prompts that can generate images. Behind Microsoft’s push into all things AI, the company released research this … Continue reading Microsoft Tests A Small AI Vision Language Model

The ethical pros and cons of Meta’s new Llama 3 open-source AI model

April 20, 2024 The ethical pros and cons of Meta’s new Llama 3 open-source AI model Experts say that while open-source could accelerate innovation, it also could make deepfakes easier. BY Chris Morris Meta has a brand-new Llama to show off. On Thursday, the social media giant announced Llama 3, the next version of its open-source … Continue reading The ethical pros and cons of Meta’s new Llama 3 open-source AI model