Steven Imke — August 22, 2019 Follow @SteveImke — August 22, 2019 According to Strategyzer, when it comes to the Business Model Canvas, key activities are any activities that your business is engaged in for the primary purpose of making a profit. Business activities include operations, marketing, production, problem-solving, and administration. Your key activities will … Continue reading Key Activities and Your Business Model
Steven Imke — August 16, 2019 Follow @SteveImke — August 16, 2019 A company’s key resources allow it to create and deliver its value proposition. Its key resources also allow you to reach its target market and maintain a quality customer relationship with them so that the business can earn revenue. Depending upon the value … Continue reading Key Resources and Your Business Model
Steven Imke — August 8, 2019 Follow @SteveImke — August 8, 2019 Your cost structure as it relates to the Business Model Canvas is closely related to your value proposition. A company’s cost structures represents the specific costs that the business will incur while operating under a particular business model to create and deliver the … Continue reading Cost Structures and Your Business Model
Steven Imke — July 18, 2019 Follow @SteveImke — July 18, 2019 When it comes to choosing revenue streams as part of the overall Business Model Canvas, there are many factors that affect your sources of revenue. Pricing Mechanisms Your first consideration when defining your revenue streams is to give some thought to your general … Continue reading Revenue Streams and Your Business Model
Jean Moncrieff — July 11, 2019 Follow @eyejean — July 11, 2019 Your business probably relies on several subscription services. Software applications like QuickBooks for finance, HubSpot for marketing, Zoom for meetings, the list goes on. Software companies have all but made subscription billing the norm, but what about other industries? Well, I’m in the … Continue reading Six Reasons a Subscription Billing Model Adds Value to Your Business
Amber Kemmis — May 14, 2019 — May 14, 2019 There are many things that make me happy and free stuff is one of them. I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. But out of all the … Continue reading Components of a SaaS Marketing Strategy with a Freemium Model
Serhiy Kozlov — March 28, 2019 Follow @SerhiyKozlov — March 28, 2019 Cooperation set up and tune up are often overlooked by businesses in their grand search for the right outsourcing partner. Surely, creating a detailed list of requirements for your project is massively important to receive accurate price quotes from vendors and establish the … Continue reading Dedicated Team vs. Fixed-Price: What is the Best Cooperation IT Model?
Ingrid Catlin — March 27, 2019 Follow @blueingy — March 27, 2019 Gallup, an organization long noted for its in-depth analysis of employee and customer engagement, identified a number of necessary requirements for successful B2B customer focus. Dubbed the Customer Engagement Hierarchy, the model includes those elements that go beyond standard customer satisfaction and increase … Continue reading Applying a Customer Engagement Model To Your Channel Partners
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge. Tim Vanderhook on November 6, 2018 Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter on guiding principles for the programmatic marketplace. This … Continue reading Why the SaaS model is right for programmatic
Erika Brookes — September 28, 2018 Follow @ebrookes— September 28, 2018 In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering … Continue reading 4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers
