The Next Generation Of The Marketing Mix Model by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2025 Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized businesses to rethink media metrics that lead … Continue reading The Next Generation Of The Marketing Mix Model For SMBs
MQLs mislead marketing, misalign sales and fail to drive revenue. Here’s why GTM teams must move to causal AI and revenue-centric metrics. Mark Stouse on March 3, 2025 For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams … Continue reading Why the MQL model is failing B2B marketing and what to use instead
Revolutionize your martech team’s genAI approach with a dynamic blend of open, decentralized and centralized models for integration. Frans Riemersma on September 23, 2024 Many companies are struggling to prepare their organizations for generative AI. As they navigate this process, they typically choose from one of three models: the centralized, decentralized or open approach. … Continue reading The best deployment model for martech genAI
Regulators want equivalent services for people who don’t want to pay for an ad-free experience or consent to the company collecting personal data. Constantine von Hoffman on July 1, 2024 European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive … Continue reading EU says Meta ad model violates Digital Markets Act
EU could soon charge Meta over ‘pay or consent’ model Sophie Atkinson Tech Journalist The European Union is set to charge Meta, the parent company of Facebook and Instagram, with breaking its landmark Digital Markets Act. The Financial Times on Monday (July 1) citeds people with direct knowledge of the matter with preliminary findings … Continue reading EU could soon charge Meta over ‘pay or consent’ model
Microsoft Tests A Small AI Vision Language Model by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2024 Florence-2, a type of artificial intelligence (AI) called a vision language model, can create content for marketing, advertising, and storytelling by understanding text prompts that can generate images. Behind Microsoft’s push into all things AI, the company released research this … Continue reading Microsoft Tests A Small AI Vision Language Model
Google Gen AI Video Model Creates Creators by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2024 Veo, Google’s generative AI video creation tool announced at I/O on Tuesday, can produce high-quality 1080p resolution video from the inputting of text, image, and video prompts. The tool has an advanced understanding of natural language to enable the … Continue reading Google Gen AI Video Model Creates Creators
Simplify lead scoring with this two-part model that focuses on identifying ideal prospects and their recent engagement behaviors. Eric Dates on May 10, 2024 Lead scoring is one of those things companies tend to spend far too much time on and often use improperly. This has led to the cynicism of sales and marketing … Continue reading A scoring model your GTM team will fall in love with
Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market. Kim Davis on April 26, 2024 Phi-3-Mini is the first in a family of small language models Microsoft plans to release over the coming weeks. Phi-3-Small and Phi-3-Medium are in the works. In contrast to large language models … Continue reading Microsoft unveils a new small language model
April 20, 2024 The ethical pros and cons of Meta’s new Llama 3 open-source AI model Experts say that while open-source could accelerate innovation, it also could make deepfakes easier. BY Chris Morris Meta has a brand-new Llama to show off. On Thursday, the social media giant announced Llama 3, the next version of its open-source … Continue reading The ethical pros and cons of Meta’s new Llama 3 open-source AI model
