Zach Heller — February 26, 2018 Follow @zheller — February 26, 2018 It has been an open secret (in marketing circles at least) that Google has been using mobile usability as a ranking factor for some time. And they have hinted at that becoming an even larger factor going forward. Now, there is no published … Continue reading Is Your Website Ready for Mobile-First Rankings?
Kyle Rovinski — January 25, 2018 — January 25, 2018 ar130405 / Pixabay There’s not much time to waste, so we’ll cut right to the chase here and ask you a couple vital questions. Is your site mobile friendly? Is it responsive? Is it conversion rate optimized? Perhaps the most important question of all – … Continue reading What You Need to Know About Mobile-First Indexing
Hassan Bawab — September 8, 2017 Follow @hassanbawab — September 8, 2017 TeroVesalainen / Pixabay What is Adaptive Design? Adaptive web design adapts to the browser environment, and may or may not take into account the browser’s size. I bet customers think that the mobile web is the new black as they find themselves spending … Continue reading Mobile-First, Adaptive, or Responsive Design: Which to Choose for the Website so Customers Want to Buy Your Product or Service
Search Marketers Not Ready For Mobile-First Indexing by Laurie Sullivan @lauriesullivan, August 24, 2017 As Google moves closer to pushing out its index based on mobile searches rather than desktop, it’s not clear whether marketers are keeping up with the pace of change. During this week’s Google webmasters hangout, John Mueller of Google did not … Continue reading Search Marketers Not Ready For Mobile-First Indexing
Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas. Patrick Stox on August 4, 2017 Face it: You’re not a literary author, and people aren’t hanging … Continue reading Designing content for the mobile-first index
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop. Greg Gifford on June 26, 2017 SMX Advanced was amazing this year, and when they asked me to write up a session, … Continue reading SMX Advanced session: Mobile-First For The Advanced SEO
Govind Agarwal — January 28, 2017 Follow @submitedge— January 28, 2017 It was the year 2015 when Google first hit us with its mobile-friendly algorithm update. The next came in 2016 where mobile compatible sites became a bit more favorable while ranking in organic results. The next one was on air for quite some time … Continue reading Mobile-First Index To Hit In 2017 – Should You Be Concerned?
Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first index will represent an opportunity — not a threat. Bryson Meunier on January 13, 2017 Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the … Continue reading A simple checklist to prep for the Google mobile-first index
by Laurie Sullivan@lauriesullivan, December 27, 2016 As Google moves forward into mobile-first indexing, initially the algorithm will not take mobile Web site speed into consideration as it does for desktop, says John Mueller, a Google Webmaster Trends analyst based in Switzerland. “I don’t think we can do that from the beginning,” Mueller revealed Tuesday during … Continue reading Google Mobile-First Indexing Ranking May Not Initially Consider Site Speed
Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners. Glenn Gabe on December 16, 2016 This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes … Continue reading Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]