Brands can now design emails to more easily create a uniform brand experience across platforms and devices. Len Shneyder on April 26, 2019 It should come as no surprise by now that if you’re designing emails with a mobile-first ethos and aesthetic, then you’re already late to the game. Nearly 56% of emails are now … Continue reading Here’s why you need to make sure your email design is mobile-first
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results. Janet Driscoll Miller on September 27, 2018 Mobile-first indexing has been the talk of 2018 in the SEO world, and certainly this major shift in how Google search works has left SEOs … Continue reading Mobile-first indexing: Will it change your rankings on desktop?
Chris Reid — May 5, 2018 — May 5, 2018 Over the past year, Google has been referring to their shift to a mobile-first index. According to many experts, it’s one of the most significant changes to Google search results for quite some time. In this post, we’ll look at what the update means, how … Continue reading Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing
Marketing To Mobile-first Travelers by Craig Witt , Columnist, April 24, 2018 Thanks to larger smartphone screens, simpler payment methods, and updated travel apps and websites, it’s easier than ever for mobile users to plan and schedule travel. EMarketer projects mobile travel sales to surpass $100 billion by 2020. This shift represents a huge opportunity … Continue reading Marketing To Mobile-first Travelers
Google Starts Rolling Out Mobile-First Search Index by Laurie Sullivan @lauriesullivan, March 26, 2018 Google on Monday announced the company has begun to notify more websites of the migration to mobile-first indexing, which means the search giant will predominantly rely on the mobile version of the content for indexing and ranking in search query results. … Continue reading Google Starts Rolling Out Mobile-First Search Index
Zach Heller — February 26, 2018 Follow @zheller — February 26, 2018 It has been an open secret (in marketing circles at least) that Google has been using mobile usability as a ranking factor for some time. And they have hinted at that becoming an even larger factor going forward. Now, there is no published … Continue reading Is Your Website Ready for Mobile-First Rankings?
Kyle Rovinski — January 25, 2018 — January 25, 2018 ar130405 / Pixabay There’s not much time to waste, so we’ll cut right to the chase here and ask you a couple vital questions. Is your site mobile friendly? Is it responsive? Is it conversion rate optimized? Perhaps the most important question of all – … Continue reading What You Need to Know About Mobile-First Indexing
Hassan Bawab — September 8, 2017 Follow @hassanbawab — September 8, 2017 TeroVesalainen / Pixabay What is Adaptive Design? Adaptive web design adapts to the browser environment, and may or may not take into account the browser’s size. I bet customers think that the mobile web is the new black as they find themselves spending … Continue reading Mobile-First, Adaptive, or Responsive Design: Which to Choose for the Website so Customers Want to Buy Your Product or Service
Search Marketers Not Ready For Mobile-First Indexing by Laurie Sullivan @lauriesullivan, August 24, 2017 As Google moves closer to pushing out its index based on mobile searches rather than desktop, it’s not clear whether marketers are keeping up with the pace of change. During this week’s Google webmasters hangout, John Mueller of Google did not … Continue reading Search Marketers Not Ready For Mobile-First Indexing
Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas. Patrick Stox on August 4, 2017 Face it: You’re not a literary author, and people aren’t hanging … Continue reading Designing content for the mobile-first index