What are the most common on-page SEO issues and how to fix them? 21 Jul 16 | Christopher Ratcliff Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a … Continue reading The 11 most common on-page SEO issues and how to fix them
by Laurie Sullivan @lauriesullivan, July 19, 2016 For the first time, Google will give advertisers the ability to buy programmatic native advertisements in DoubleClick Bid Manager across smartphones, tablets, and desktop. The ads will match the look, feel and style of their surrounding content on a publisher’s Web site. The news, announced Tuesday at the … Continue reading Google Programmatic Native Platform Builds Mobile Ads From Headline, Images
by Samantha Carr July 18, 2016July 18, 2016 Mobile commerce (also known as m-commerce) offers the convenience, speed, and flexibility that can be considerable advantages in the manufacturing and distribution industries. The ability to transact anywhere––whether it’s on the shop floor, in the stock room, or on the go––can mean increased order volume and more … Continue reading Mobile Commerce Features You Definitely Need
by Ari Gillam July 17, 2016July 17, 2016 Mobile optimization is necessary, yet a disconnect still exists between online shopper’s expectations and mobile browsing experiences. New studies and reports surface describing mobile growth as “explosive” and “on the rise” – but don’t wait until these articles begin to describe mobile as “happening now” before you … Continue reading Mobile Conversion Optimization: 3 DO’s To Optimize Your Mobile Entrance Page
How can retailers overcome their challenges with mobile? Columnist Josh Todd shares what they’re doing wrong and how they can turn things around. Josh Todd on July 13, 2016 It seems like every day another major retailer is in the news struggling to maintain profits. Major brands from Walmart to Best Buy have alarmed shareholders … Continue reading How retailers are getting mobile engagement wrong
by Jackie Carney July 12, 2016July 12, 2016 When surfing the web or logging into social media accounts, consumers are usually aware that their every move is being tracked and analyzed, as evidenced by the appearance of advertisements tailored to their exact preferences. The thought of these tactics being used in the physical retail landscape, … Continue reading How Businesses & Consumers Use Mobile Data Collection Software
by Jack Loechner, Staff Writer @mp_research, (July 08, 2016) It has long been predicted that mobile ad revenue would overshadow that of desktop. According to ZenithOptimedia’s new Advertising Expenditure Forecast, mobile’s dominance has arrived early; the agency sees brands spending $99.3 billion on mobile advertising next year, versus $97.4 billion on desktop ad spend. The study expands on recent … Continue reading More Ads On Mobile Screens; More Blocking
by Scott Barnett July 6, 2016 Follow @scottabarnettJuly 6, 2016 If you are a hyperlocal business, it’s hard to keep up with all the latest technology that’s being thrown at you. Just when you got your arms around building a website, social media exploded and you had to figure out how to be present there … Continue reading Mobile Search – How Google Thinks About It
by Chase Lee July 6, 2016July 6, 2016 A 2015 study by the Pew Research Center found that 64% of American adults own a smartphone — an increase of nearly 30% in merely four years. And, though not terribly surprising, the study also found that smartphone ownership is especially high among young Americans and those … Continue reading Mobile First: How to Make Your Referral Program Truly Cross-Platform
by Natalie Lynn July 2, 2016July 2, 2016 It’s no secret that working in digital advertising is definitely not for the faint of heart. Creating successful campaigns for your brand or multiple clients takes a significant amount of effort, the gusto to continuously learn about emerging marketing tools and technologies, and long hours at the … Continue reading How a Bad Mobile Ad Can Kill Your Advertising Campaign
