Why ‘head of marketing’ is the most misunderstood title in startups Startups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone. May 20, 2025 “Head of marketing” is the non-committal title a startup CEO often gives their early-choice marketing leader. It … Continue reading Why ‘head of marketing’ is the most misunderstood title in startups
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort. Here’s how to elevate its role. Kath Pay on May 13, 2025 Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. … Continue reading Email is the most misunderstood channel in your digital stack
Robbin Schuurman — December 3, 2019 What is a Clerk? The Clerk is your personal waiter for all your user story serving. Gathering all the wishes, user stories and demands is what The Clerk does. (S)he isn’t focussed on achieving the product vision, nor on crafting clear goals and objectives and the Clerk most certainly … Continue reading The Clerk (A Misunderstood Product Owner Stance)
Chris Lukassen — December 2, 2019 What is a Manager? The Manager is concerned with the wellbeing of the Scrum Team. The Manager loves to see happy, engaged and motivated people. (S)he loves it when people are developing themselves, learning new skills, obtaining new knowledge and making mistakes. The Manager is a real people person, … Continue reading The Manager (A Misunderstood Product Owner Stance)
Robbin Schuurman — November 26, 2019 What is a Subject Matter Expert? The Subject Matter Expert or SME is the expert in telling you how stuff works. Product Owners that favor this stance are a blessing and a curse. When you bring relevant domain knowledge to the Scrum Team, they can make more informed decisions … Continue reading The Subject Matter Expert (A Misunderstood Product Owner Stance)
Chris Lukassen — November 26, 2019 What is a Gatekeeper? The Gatekeeper is the single point of contact between the Scrum Team and the outside world. The Gatekeeper tends to block all connections between the Development Team and its stakeholders; all communication goes through him/her. The Gatekeeper may be acting as or really being an … Continue reading The Gatekeeper (A Misunderstood Product Owner Stance)
Robbin Schuurman — November 28, 2019 The Project Manager is typically concerned with day-to-day progress of the Development Team. They rarely (or never) miss a Daily Scrum, they’re involved during the Daily Scrum and it might just be that they’re asking individual team members what they’ve done, what they’re going to do and if there’s … Continue reading The Project Manager (A Misunderstood Product Owner Stance)
Chris Lukassen — November 24, 2019 You’ve met them: slightly curved back, eyes glued to the screen, minimized font size and a 14 step template in Jira. Story, check. Acceptance criteria check. Examples, check. Logfiles, hmm still have to run that query. Mockups, check. Test scenarios, check. Linking all previously known issues to this one, … Continue reading The Story Writer (A Misunderstood Product Owner Stance)
Keira Koscumb — September 4, 2019 — September 4, 2019 The theory that innovation is necessary to maintain a successful business has evolved into a rule in today’s business climate. Companies are in a rush for the next big idea, vying with their peers to be labeled the “most innovative” in their industry. It’s a … Continue reading Innovation is The Misunderstood Silver Bullet
Blockchain Still Misunderstood By Many by Laurie Sullivan @lauriesullivan, Yesterday About 64% of organizations consider blockchain a tech initiative, but 46% of executives at these organizations feel unprepared to effectively use the technology, That’s according to Globant’s 2019 Blockchain Technology Business Guide, released this week. The findings are based on a survey of about 679 U.S. senior-level … Continue reading Blockchain Still Misunderstood By Many
