Benjamin Brandall — February 22, 2017 — February 22, 2017 I know, you want to cut out admin work. You want to cut out time wasted on bullshit that doesn’t directly impact traction. It’s hard to pull yourself away from product and marketing for any extended period of time to focus on how efficiently your … Continue reading How to Build a Minimum Viable Process Pack for Your Startup
Personal Branding Blog September 23, 2015 Conservative and progressive economists continue to debate the impact on small businesses of increasing the minimum wage. Conservative and progressive politicians continue to argue the issue to chart their political futures. While they all drone on, a significant number of low wage employees struggle to make ends meet while … Continue reading Small Business Customer Service and the Minimum Wage
Emily CarterJune 23, 2015 My most recent beach read was “The Age of the Customer” by Jim Blasingame. If you’re looking for an interesting read on the state of marketing today and the basic concepts of some things we love to talk about (cough, Inbound Marketing, cough), I recommend you check it out. One of the … Continue reading Does Your Website Pass The “Bare Minimum” Test?
One of the undeniable laws of content marketing is that it works better when you have a documented strategy in place. Past research from Content Marketing Institute shows that: “Brands with a documented content marketing strategy: Are far more likely to consider themselves effective at content marketing, Feel significantly less challenged with every aspect of … Continue reading The 12-Point Minimum Viable Content Marketing Strategy
