Tag Archives: Mini

Searching For A Social Media Influencer Platform: The Mini Playbook

Amity Kapadia — April 26, 2018 Follow @amitykapadia — April 26, 2018 When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in … Continue reading Searching For A Social Media Influencer Platform: The Mini Playbook

Authentication Blog Series: Part 1 – Sender Policy Framework

by Michelle Van den Bergh April 14, 2016   In my blog post entitled “Email Authentication” I wrote about the frameworks (SPF, DKIM & DMARC) that are available to authenticate your outbound email campaigns. In a series of follow-on posts, I will explain in more detail how these work and how they should be implemented.In … Continue reading Authentication Blog Series: Part 1 – Sender Policy Framework