Jamie MacDonaldJanuary 15, 2015 So what is Strategy? There are many textbook definitions for a Strategic Plan, but in basic terms it could be described as: A high level roadmap for the business A “compass” for the business vision and direction A platform for communicating the vision, mission and goals for the business The following … Continue reading 6 Steps to Strategy Using Mind Mapping
Tracey Wallace December 29, 2014 When it comes to selling online, there’s a whole checklist of important to-do’s before you scale to success. From design to check out to product delivery, online store owners must make sure each and every customer interaction with their brand is as convenient and seamless as possible. Of course, before … Continue reading Top of Google, Top of Mind: 2015 SEO Trends You Need to Know
Mars Dorian December 10, 2014 When I started blogging, I wrote whatever came to mind, dropping F-bombs and S-grenades as if I was a cursing armory with an unlimited supply of ammo. I was clueless about how clueless I was. Like an RPG game character, I leveled up in experience over the years and … Continue reading Shut Up or Speak Your Mind? The Struggle in Today’s Hyper-Sensitive World
Having a successful PPC strategy is crucial for businesses that pump the majority of budgets into Google AdWords. Competition for keywords is fierce, so advertisers can’t afford to settle for lower than average conversion rates. That’s why it’s important that PPC advertisers can accurately track PPC ad conversions to optimise their campaigns. Most companies measure … Continue reading 5 Statistics That Will Change Your Mind About PPC Call Tracking
