Tag Archives: might

Why a Murdoch buying Vox and New York magazine might not be like an episode of ‘Succession’

May 20, 2026 Why a Murdoch buying Vox and New York magazine might not be like an episode of ‘Succession’ BY Joe Berkowitz The sale of a marquee digital media company on Succession, the HBO series that ran from 2018 to 2023, was always going to end badly. When Kendall Roy—heir apparent to a fictional media … Continue reading Why a Murdoch buying Vox and New York magazine might not be like an episode of ‘Succession’

Your most efficient campaigns might be limiting your growth

Chasing better ROAS often reduces reach and future pipeline. Here’s how to optimize for growth instead of just efficiency. By Jaimon Hancock   Published on March 25, 2026   There’s a mindset in performance marketing that sounds completely reasonable on the surface: make every campaign better. Improve the ROAS. Lower the CPA. Tighten the targeting. … Continue reading Your most efficient campaigns might be limiting your growth

The most useful AI tool might already be in your browser

The most transformative AI tool for marketers might be the quiet assistant built right into your browser, offering instant context without breaking your flow. By Melissa Reeve   January 20, 2026 While researching my upcoming book, Hyperadaptive: Rewiring the Organization to Become an AI-Native Enterprise, I tested countless tools. I want to talk about the … Continue reading The most useful AI tool might already be in your browser

New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think

August 09, 2025 New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think BY Inc. I’m a big fan of productivity bursts. Like choosing a task that will take 10 or 12 hours—a task you’ve long been putting off specifically because it will take 10 or 12 … Continue reading New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think