November 16, 2025 The hidden résumé metric that predicts whether you’ll get an interview
Tag Archives: Metric
The next big business metric? Your AI footprint.
October 07, 2025 The next big business metric? Your AI footprint Artificial intelligence is changing everything: how we work, build, create, and grow. It’s unlocking opportunities daily. At Grove Collaborative, we’ve seen it firsthand. AI helps us move faster, make smarter decisions, and, most importantly, serve our customers better. But here’s the part not enough … Continue reading The next big business metric? Your AI footprint.
CLV is the growth metric that marketing can’t fake
Customer lifetime value can’t be gamed with lock-ins or campaigns. Sustainable growth depends on delivering real customer experiences. Shiv Gupta on September 26, 2025 In recent years, companies have turned to marketing as a shortcut to growth, pouring millions into campaigns, cultural plays, and acquisition tactics. But this focus often comes at the expense … Continue reading CLV is the growth metric that marketing can’t fake
Why don’t martech vendors provide a tool for the metric that matters?
We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. Mike Maynard on April 21, 2025 The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance … Continue reading Why don’t martech vendors provide a tool for the metric that matters?
Use conversion rate as your key email marketing metric
Conversion rate is an under-utilized marketing metric. Here’s how you can use it to understand and optimize list growth, engagement and bottom-line performance. Jeanne Jennings on November 18, 2024 Many marketing teams are missing out because they think that conversion rate is just one metric. It’s not. Conversion rate (CR) is the Swiss army knife … Continue reading Use conversion rate as your key email marketing metric
Optimizing digital experiences: Don’t focus on just one metric
A fast website isn’t the only thing that matters to customers. Learn a more holistic approach to improving digital experiences. Steve Petersen on January 4, 2024 Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more … Continue reading Optimizing digital experiences: Don’t focus on just one metric
CLV: The metric that means money
Customer lifetime value is a simple concept with profound implications. It is a critical success factor if you’re looking for long-term profitability. Scott Hornstein on October 13, 2023 Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is … Continue reading CLV: The metric that means money
New Metric Measures How Videos Perform Based On When They Were Uploaded
New Metric Measures How Videos Perform Based On When They Were Uploaded by Colin Kirkland , March 23, 2023 Global social video analytics firm Tubular Labs has announced a new measurement capability for how videos perform according to the hour of day they were uploaded. Customers will now be able to determine what time of … Continue reading New Metric Measures How Videos Perform Based On When They Were Uploaded
Every PPC Metric Under the Sun (+How to Improve Each & Every One)
Susie Marino October 23, 2021 If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the savviest numbers wiz can find their head spinning as soon as they log … Continue reading Every PPC Metric Under the Sun (+How to Improve Each & Every One)
Why Should You Measure Time-to-Hire Metric and How to Improve it?
Lovepreet Dhaliwal September 30, 2021 Whatever we do, time is an important indicator of our efficiency. It tells us how long it took us to complete a particular activity, how much it might take us in the future, and how well it could improve the process. Because of that, time plays one of the most … Continue reading Why Should You Measure Time-to-Hire Metric and How to Improve it?
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