Apple, Get The Message? by Laurie Sullivan , Staff Writer @lauriesullivan, September 22, 2023 Apple fans stood in line overnight outside the New York City store in hopes of catching a glimpse of CEO Tim Cook as he opened the doors on the iPhone 15 launch day. Despite all the hoopla around the launch, Apple’s … Continue reading Apple, Get The Message?
By Jeff Beer July 01, 2023 “I’ll do everything in my power to destroy your company. This disgusting company will drag you straight to hell. Fuck Satan. Fuck whoever started this shit. You’ll get what’s coming. This is a promise.” Typically, if a brand receives a public comment like this they either a) delete … Continue reading Liquid Death’s bonkers new video contains a secret message for every brand
Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn’t Easy by Wayne Friedman , Staff Writer, October 14, 2022 Lying, misleading, and subtle threats on political TV commercials are not new. Even as new digital media attempts to eliminate much of this, expect more to come throughout these midterm elections on linear … Continue reading Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn’t Easy
By Gabe Boyd May 27, 2022 As millions continue to mourn the loss of 21 people killed at an elementary school shooting in Uvalde, Texas, thousands gathered on Friday outside the National Rifle Association (NRA)’s annual meeting in Houston. Protesting the NRA’s extensive lobbying against gun-control measures, as well as endless political inaction … Continue reading Houston NRA protesters send a powerful message to the gun lobby in the wake of school massacre
Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity by Laurie Sullivan @lauriesullivan, May 24, 2022 Kids believe their generation has a much clearer understanding of gender compared with older generations — with 80% of kids and teens trusting people their age to understand who they are and their gender, including how … Continue reading Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity
Erika Giles November 3, 2020 Looking to utilize LinkedIn ads to reach your target audience? LinkedIn Message ads are a great way to start! LinkedIn InMail and Message Ads are a way to expand on your email campaigns to your target audience via LinkedIn. Start closing more customers and creating excellent engagement with your InMail … Continue reading 15 LinkedIn InMail Best Practices and Message Ads Tips to Close More Customers
Chintan Zalani — May 14, 2020 You’ve probably already received text messages from companies. But have you ever considered SMS marketing for your brand? If you haven’t, then these statistics should do the trick: Globally almost three billion people use smartphones – that’s about one in three people on the planet, Gartner quotes various sources … Continue reading 5 Best Practices for Text Message Marketing
Elisa Ciarametaro — April 28, 2020 We are all operating personally and professionally in an entirely new world. Our way of working is different than (May 04, 2020), and will be different tomorrow. We are all in this together and it’s stressful – I get it. But recently, much email marketing seems hyperactive on steroids … Continue reading How to Have a Relevant Message in a Whole New World
Jeff Previte — January 24, 2020 Text message marketing is bigger than ever and just in time. Text messages have an open rate of 82 percent. That’s four out of every five people reading their texts within the first three minutes of receiving it. Is your email marketing campaign showing those kind of numbers? Texting … Continue reading 4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)
Laura Patterson — January 13, 2020 One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is referred to as a message map. A quality message map serves as a tool to ensure … Continue reading A Quality Message Map Makes a Powerful Competitive Weapon
