Tag Archives: message

Message Volume Trends Across Private and Public Channels – Part II

Xinglong Wang — July 3, 2018 — July 3, 2018 In last weeks blog we discovered that, compared to two years ago, people are more likely to get in touch with customer care teams through private Social Messaging channels, such as Facebook Messenger and Twitter DM, than public ones. We continued our investigation, to see … Continue reading Message Volume Trends Across Private and Public Channels – Part II

Message Volume Trends Across Private and Public Channels – Part I

Xinglong Wang — June 28, 2018 — June 28, 2018 We recently published an article in which Volaris Airlines has demonstrated that Social Messaging was not only 83% more cost effective, but also drove up customer satisfaction at the same time. Following on Volaris’ positive experience with their launch of Messenger Customer Chat, we became … Continue reading Message Volume Trends Across Private and Public Channels – Part I

How to keep your brand message from being hijacked by surrounding content

As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique ‘point of view’ across the right outlets. Malcolm Cox on April 11, 2017   Suffice it to say, Google has not had a good past several weeks, given … Continue reading How to keep your brand message from being hijacked by surrounding content