Xinglong Wang — July 3, 2018 — July 3, 2018 In last weeks blog we discovered that, compared to two years ago, people are more likely to get in touch with customer care teams through private Social Messaging channels, such as Facebook Messenger and Twitter DM, than public ones. We continued our investigation, to see … Continue reading Message Volume Trends Across Private and Public Channels – Part II
Xinglong Wang — June 28, 2018 — June 28, 2018 We recently published an article in which Volaris Airlines has demonstrated that Social Messaging was not only 83% more cost effective, but also drove up customer satisfaction at the same time. Following on Volaris’ positive experience with their launch of Messenger Customer Chat, we became … Continue reading Message Volume Trends Across Private and Public Channels – Part I
Laura Levy — April 6, 2018 — April 6, 2018 Coming up with the right copy can be tough. You try to be clear, concise, and witty, and to pack a strong message in a small space. You scour the internet for just the right image to go with your text – something compelling, intriguing, … Continue reading Message Received and Misunderstood: When Readers Just Don’t Get You
Neil Shorney — January 12, 2018 Follow @NavanterLtd — January 12, 2018 EContti / Pixabay How many times do you plan a communication to your sales (or any other) team, deliver that communication, then realize that it had a very different effect from that which you intended? Sure, you said everything correctly, but your team … Continue reading Delivering a Clear Leadership Message
Don’t stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines 9 ways you can push the envelope in 2018. Ryan Phelan on December 22, 2017 I anticipate Christmas and the holiday season as eagerly as anybody. I even look forward to the flood of emails that begins … Continue reading Message to email marketers: Show me something different in 2018
Doug Dvorak — July 27, 2017 Follow @salescoach1064 — July 27, 2017 rawpixel / Pixabay Knowing your purpose in your career is almost just as important as knowing your purpose in life and if you are on the right track they should go hand in hand. You spend a lot of time working so having … Continue reading Selling Big – How to Find Your Mission, Message & Purpose in Sales
Renee Groskreutz — July 18, 2017 — July 18, 2017 Hey you. Yeah you the blogger. Are you feeling down about your blog? Does it feel pointless right now? You may just be in what Seth Godin calls the dip. When you first start a new blog everything is so exciting. There is so much … Continue reading A Message For Bloggers Who Want To Give Up
Jeff Bezos’ Secret Message For Marketers by Scott Gillum , Op-Ed Contributor, May 18, 2017 Marketers channeling their inner Maverick (Tom Cruise’s character in “Top Gun”) often find themselves thinking “I feel the need, the need for speed” — but are plagued by internal speed bumps and stop signs. Little do they know that buried … Continue reading Jeff Bezos’ Secret Message For Marketers
As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique ‘point of view’ across the right outlets. Malcolm Cox on April 11, 2017 Suffice it to say, Google has not had a good past several weeks, given … Continue reading How to keep your brand message from being hijacked by surrounding content
Courtney Abud — March 6, 2017 — March 6, 2017 So you’ve decided to build an email nurture. That’s great! Whether it’s part of an awareness campaign, a follow-up from an assessment or an attempt to turn a sale, an email nurture is a great way to deliver relevant information to prospects and customers. But … Continue reading Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map
