Tag Archives: Mentality

Frito-Lay CMO says marketers need a listen-first mentality to be successful

Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement. Amy Gesenhues on January 5, 2018   Jennifer Saenz began her career as an intern with Frito-Lay more than 12 years ago. She worked her way through the ranks, and in March of … Continue reading Frito-Lay CMO says marketers need a listen-first mentality to be successful

The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy

MRM//McCann’s Randi Rosenfeld says nowadays the ‘social media war room’ is more of a mentality for how her team works everyday. Amy Gesenhues on December 23, 2016  In August, Marketing Land talked with IHOP CMO Kirk Thompson about how his brand continues to engage its 3.5 million Facebook fans. During the conversation, Thompson mentioned a … Continue reading The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy

How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”

by Madeline Boehmer May 31, 2016 Follow @madelineboehmerMay 31, 2016 We are all attracted to discounts, no matter how large or small. It’s always better to save a few bucks than to pay full price. While consumers love discounts, the topic has caused quite the stir within the retail industry around the idea of whether … Continue reading How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”

CEO Challenges: Embracing the Millennial Mentality

by David Kiger April 6, 2016 Follow @davidkigerApril 6, 2016   Generation gaps can prove to be frustrating when it comes to running an efficient business these days. Leaders who have built long careers often find themselves puzzled at the work habits and attitudes of younger employees. The largest generational group entering and slowly becoming … Continue reading CEO Challenges: Embracing the Millennial Mentality