Tag Archives: MediaMath

Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy

Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy by Laurie Sullivan @lauriesullivan, July 6, 2023 Basis Technologies and other ad-technology companies have started to build workarounds and partnerships in the wake of demand-side platform MediaMath’s filing for Chapter 11 bankruptcy protection in Delaware district court last week. On Thursday, Basis announced the … Continue reading Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy →

MediaMath Files For Bankruptcy, Owes Hundreds Of Millions To Ad-Tech Companies

Bankruptcy

MediaMath Files For Bankruptcy, Owes Hundreds Of Millions by Laurie Sullivan @lauriesullivan, July 3, 2023 Demand-side platform MediaMath filed for Chapter 11 bankruptcy protection in Delaware district court on Friday. The company owes between $100 million and $500 million to between 200 and 999 companies, including Google, Magnite, OpenX, PubMatic, Xandr, among many others. Emails … Continue reading MediaMath Files For Bankruptcy, Owes Hundreds Of Millions To Ad-Tech Companies →

Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others

Technology Solutions

Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others by Laurie Sullivan @lauriesullivan, March 22, 2023 Place Exchange, a SSP for programmatic out-of-home (OOH) media, has expanded its footprint in major European markets such as the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain. “With Place Exchange’s commitment to providing transparency and best-in-class … Continue reading Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others →

MediaMath to support Unified ID 2.0

Identity Platforms

The ID framework developed by The Trade Desk joins MediaMath’s identity marketplace. Kim Davis on August 23, 2022 MediaMath, the global adtech platform, has announced that it is supporting Unified ID 2.0, the identity solution developed by The Trade Desk and handed off to the non-profit Prebid.org as a collaborative and open source tool. Unified … Continue reading MediaMath to support Unified ID 2.0 →

MediaMath: How Machine Learning Will Change Ad Serving In 2018

Advertisement Industry

MediaMath: How Machine Learning Will Change Ad Serving In 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2018 MediaMath scientists are working to apply artificial intelligence in machine learning models that the company’s chief scientists say will power smarter digital advertising this year — not just predicting a response to an advertisement from consumers … Continue reading MediaMath: How Machine Learning Will Change Ad Serving In 2018 →

MediaMath Gets Into The Data Business With Launch Of Helix

Big Data Utilization

The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business unit, and Adroit is being merged into MediaMath. Barry Levine on January 13, 2016 at 5:37 pm Programmatic media buyer MediaMath is getting into the data business with the launch today of its new subsidiary, Helix. In 2013, the … Continue reading MediaMath Gets Into The Data Business With Launch Of Helix →