Tag Archives: MediaMath

MediaMath: How Machine Learning Will Change Ad Serving In 2018

MediaMath: How Machine Learning Will Change Ad Serving In 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2018 MediaMath scientists are working to apply artificial intelligence in machine learning models that the company’s chief scientists say will power smarter digital advertising this year — not just predicting a response to an advertisement from consumers … Continue reading MediaMath: How Machine Learning Will Change Ad Serving In 2018

MediaMath Gets Into The Data Business With Launch Of Helix

The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business unit, and Adroit is being merged into MediaMath. Barry Levine on January 13, 2016 at 5:37 pm Programmatic media buyer MediaMath is getting into the data business with the launch today of its new subsidiary, Helix. In 2013, the … Continue reading MediaMath Gets Into The Data Business With Launch Of Helix