Tag Archives: Media

Email Marketing, Social Media Marketing, Online Reviews – Which Gives the Best ROI?

Proving ROI is one of the biggest pressures for modern marketers, especially as technology keeps changing the goalposts. Where should you be investing your time and money? One day it’s all about email, the next social media – but what gives the best online marketing ROI? And should you ditch what you know just to … Continue reading Email Marketing, Social Media Marketing, Online Reviews – Which Gives the Best ROI? →

Social Media Research of Customer Experience is a Smart Marketing investment

Listening to customers through social media channels, is a well established practice for support of Customer Service and PR business processes. Marketing organizations are less known for their successful attempts to use social media to engage customers. Many of these attempts were widely publicized as clumsy, some even caused an adverse reaction. This underscores how … Continue reading Social Media Research of Customer Experience is a Smart Marketing investment →

Will Google Treat Social Media Marketing the Way it Did Guest Posting?

Google seems to constantly have us worrying no matter how transparent they try to be, and this year the buzz seems to be around guest posting. The practice has been an important one for many companies, so Google’s news to get strict with different policies and linking opportunities wasnt taken lightly in the community. It … Continue reading Will Google Treat Social Media Marketing the Way it Did Guest Posting? →