In a post I wrote more than a year ago, I explained that one of the core values of social media is to monitor the conversations on the social web for market intelligence. The information that you find can be very valuable because it will provide you with discoveries and insights that will help you … Continue reading Monitoring social media for market intelligence: beyond getting started
Email Marketing and Social Media seem to always be going head to head these days. I am here to argue that you shouldn’t look at the two as competing forces, but as partners for a common goal. Email marketing and social media both have seen great growth in the past few years, and they can … Continue reading Email Marketing Vs Social Media
OK. The title’s a mouthful. But hey, sometimes you need to be specific. The key concept in social media marketing is often given short shrift or overlooked entirely by SMBs. This is usually because, unlike the big fish at the enterprise level, the marketing budget may be small and the social marketing lead is probably … Continue reading The 4 Cs of Boosting SMB Sales with Social Media Marketing
Social networks seem to keep cropping up, whether people want them to or not. The world at large likes to think of social media in very simple terms: Facebook, Twitter, and maybe LinkedIn. And yet, the list of logos beneath a blog or a YouTube video continues to grow and grow – Google+, Tumblr, Instagram, … Continue reading Keep Calm & Engage: How Your Brand Should Leverage Social Media
In addition to all its obvious benefits in terms of cat pictures, more and more research suggests that social media has some substantial drawbacks including negative social and psychological impacts. The latest such study was performed by two Italian academics, whose research, described in a paper titled “Online Networks and Subjective Well-Being” and published on … Continue reading Social Media Is Making Us Unhappy, Research Shows
This past week was a hard one to stay off social media, and once again, the Social Media Insider certainly did not rise to the challenge of doing something else with her life. Reason one, of course, was the death of Robin Williams, which led to an online outpouring the likes of which we’ve never … Continue reading More Evidence That The Social Media Consumer — And Creator — Is Always Right
Small business owners have a small ecosystem within their own communities and surrounding communities to attract visitors to their brick and motor store fronts and websites. Understanding your our own community and surrounding communities is paramount to your localized success in whatever business you’re in for long lasting foot traffic and web for their success. … Continue reading Small Business Trends – Social Media – Traffic
1. Efficiency (Darwinism and Maximizer) In our dog-eat-dog world, the laws of survival are pushing us to adapt or die. How is media adapting? Well, they are either maximizing their staff, finding new avenues to deliver their message (primarily online), or slashing their headcount. Some organizations are doing one, two or even all … Continue reading Top 5: Media Trends
Social networking sites like Facebook and Twitter are still relatively new. While they seem to have been around forever owing to how simply ubiquitous they are today, they have in fact only been around for the last few years when you actually think about it. While they have found a very important place in our … Continue reading The Power of Social Media Marketing
In the day and age of social media marketing, does marketing stop at making friends on Face book, having hundreds of Twitter followers and more hundreds liking your company page? Well, research has shown that having a Face book page has benefited all the companies because they have acquired many a clients and customers via … Continue reading Optimize Your Social Media Marketing
