Laurie Sullivan @lauriesullivan, March 13, 2015 7-Eleven will launch an electronic bill pay app that enables consumers to pay bills at the point of sale using cash, per Laura Gordon, VP of brand innovations at 7-Eleven. She spends every day redefining convenience for the thousands of consumers who spend about 2.5 minutes per visit in … Continue reading SXSW: How 7-Eleven, TD Bank, Mazda Utilize Social Media To Redefine Convenience
Bernadette ColemanMarch 13, 2015 Whether it’s a big sale your company is having, or an event that is coming up, social media is one of the top ways to spread the word and maximize your social media marketing efforts. Learn how to increase your audience and increase your social media ROI. Start With A Solid … Continue reading How to Increase Your Social Media ROI
Dean KeipertMarch 12, 2015 Did you know that creating your website is only a small portion of the overall task. Once your site is developed and released online, that’s where the dirty work begins. How are you going to get quality traffic to your site? How are you going to weed out the unqualified traffic? … Continue reading Tips For Connecting Your Social Media Pages To Your Website
Wendy Burt-ThomasMarch 12, 2015 Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, (some of which can actually repel customers), and potential replacements. … Continue reading 11 Words To Avoid Using On Social Media And What To Say Instead
Richard SunleyMarch 11, 2015 Every day billions of people take to social media and discuss…pretty much everything. From dancing cats and terrorism to Beyonce and economic policy, no topic is too big or too small. Finding anything useful in this deluge of social media data presents a challenge but a good way to start is … Continue reading 6 Free Social Search Tools – The Social Media Experts’ View
Jane IntrieriMarch 11, 2015 Generating leads from social media can be a challenge for many businesses. Many marketing teams and the C-Level executives that manage them don’t always see the value in allocating budget for social media. But with the explosion of mobile Internet usage and its impact on social media, it’s more important than … Continue reading How To Generate More Leads From Social Media
Michael BrennerMarch 11, 2015 Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. But then the Internet happened. All kinds of information started moving around … Continue reading Social Media Secrets To Build Your Personal Brand
Ian AltmanMarch 11, 2015 Each day, I am honored when people connect with me via LinkedIn, Twitter, Facebook, and e-mail. Most people want to share a conversation, or ideas. Sometimes we have the good fortune of meeting in person when I travel to their area or vice versa. We build a virtual community or tribe … Continue reading Annoying Social Media Tactics That Cost You Business
Trevor YoungMarch 10, 2015 The urge to jump on social channels to market one’s business is often overwhelming. You just want to get on there and get started! Then the novelty wears off and the grind (for some) starts: Creating content for your various social channels, not to mention interacting with, and responding to, the … Continue reading Consistency is Key for Social Media Success
Critical MentionMarch 10, 2015 What’s new this year in the social media software industry? Not much, at least from our latest findings in an analysis of social media marketing tools. Products and company taglines commonly used the terms analysis, monitoring, brand, and engagement. However, television and radio were missing from complete “path of news tracking” … Continue reading 115 Social Media Marketing Tools for 2015
