Companies are struggling to make sense of what their stories mean, to whom and why it matters. By Kath Pay January 14, 2026 The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day it was published. Marketer reactions were heated – and split right down the middle. Some … Continue reading Companies aren’t looking for storytellers. They’re looking for meaning.
AI systems don’t rank logos — they surface meaning. Clear, consistent signals of trust determine whether your brand appears in AI-driven recommendations. Reid Holmes on September 23, 2025 Will your brand be visible in the age of AI? The short answer: you need a meaningful brand or you’ll be commoditized. The longer answer starts … Continue reading How AI reads your brand and why meaning matters most
AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025. Tanya Thorson on June 18, 2025 Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. … Continue reading AI can’t create meaning — that’s still marketing’s job
February 16, 2025 Why you should cultivate meaning in your life—and how A key challenge with leading a meaningful life is that things often don’t feel meaningful. BY Next Big Idea Club Steven Heine is a professor of social and cultural psychology at the University of British Columbia. He is the author of Cultural Psychology, the top-selling … Continue reading Why you should cultivate meaning in your life—and how
By Lydia Dishman January 07, 2024 It’s only been a few days since the new year began and many people are feeling that special sort of deflated that comes after the festive holiday season and the zeal to stick with resolutions. For those of us in the Northern Hemisphere, it’s also not helping that … Continue reading A practical guide to finding motivation and new meaning in your work
Original Equipment Manufacturer (OEM): Meaning, Examples, and More Brad Anderson / Jul 16, 2023 Understanding Original Equipment Manufacturers (OEMs) Original Equipment Manufacturer (OEM) refers to a company that produces and supplies components, assemblies, or finished products to other companies, which then use these parts in the assembly or construction of their own products. These … Continue reading Original Equipment Manufacturer (OEM): Meaning, Examples, and More
Data Warehouse Automation System Meaning and Examples Adeline Howell / 27 Oct 2022 Data warehouse automation is more complex than robots zooming around your company warehouse, completing tasks. Processes including, but not limited to, design, development, operations, impact analysis, and testing are involved in data warehouse automation systems. What exactly is data warehouse automation? … Continue reading Data Warehouse Automation System Meaning and Examples
By Kathleen Davis June 20, 2022 There are a lot of things that make for a good job: fair pay and benefits, a boss who treats you with empathy and respect, an inclusive culture, and friendships with colleagues. But there’s one aspect of a “good job” that’s a little bit harder to pin … Continue reading This is how to find meaning in any job
By Michelle S.—Zapier February 14, 2022 Our jobs—what we do—hover heavily over our very existence. Before the pandemic, a lot of job advice was about pursuing your passion, as though our purpose in life must be defined by our job or hustling till we drop from exhaustion. Now, all I hear about is burnout and The … Continue reading How to find meaning in your work, even if it’s ‘just a job’
By Connie Lin February 01, 2022 Xin nian kuai le—today is the first day of the Lunar New Year, and billions across Asia are celebrating the prospects of happiness, good fortune, and prosperity. It’s the biggest holiday of the year in many countries, with festivities in China, South Korea, Singapore, Mongolia, Tibet, and Vietnam lasting … Continue reading Happy Lunar New Year: Here’s the cultural meaning behind Google’s Year of the Tiger doodle
