Joakim NilssonFebruary 16, 2015 Is social media marketing for brand awareness, loyalty or is it an acquisition tool? When consulting for brands around Europe I come across this question a lot. Depending on who you talk to within an organization the answers differ. Some are convinced that social media is only for brand awareness, some … Continue reading Social Media Marketing: So What Does It Actually Mean?
Alexandra GiarratanoJanuary 31, 2015 Guess what? SEO is still important this year. That’s not surprising, but you should know there’s more emphasis on specific areas when it comes to best practices for SEO copywriting. Digital marketers should consider semantic searches, satisfying web users’ growing demands, providing valuable insight, establishing domain authority, and optimizing for mobile … Continue reading SEO and Copywriting in 2015: How to Copywrite Like You Mean It
Arielle Pardes November 20, 2014 When social media new-kid-on-the-block Ello launched in August, people went crazy over it. The network, which is still invite-only, was receiving over 600,000 invite requests per day as people clamored to get onto the site. With Facebook already wobbling in popularity, Ello seemed to have something that other social networks … Continue reading What Does Social Media Upstart Ello Mean for Advertisers?
Facebook is cracking down on overly promotional posts. We asked social media experts how businesses should react to the latest News Feed news. Martin Beck on November 17, 2014 If organic reach for Facebook Pages is dead — and the obituaries cranked up since Facebook’s rule change announcement late Friday leave little hope for … Continue reading If Facebook Organic Reach Is Dead, What Does It Mean For Marketers?
by Kara Trivunovic, November 11, 2014, It seems as if the marketing world has a new slogan. Once upon a time it was “email is dead,” but most have come around to believe that email definitely has a place within the marketing construct. But the new slogan seems to indicate that email marketers are … Continue reading What Do You Mean, ‘Email Marketers Need Not Apply’?
By Sarah Groves, Published October 13, 2014 When it comes to search Google is undoubtedly king. It’s the most visited website in the world, owns 90% of UK search space and performs on average 3.5 billion searches every day. You only need to take a look at your own online habits to know how much … Continue reading Penguin, Panda And Hummingbird – What Do They Mean For Your Business?
Marketing campaigns change directions all the time. Sometimes the best target market didn’t turn out to be what you thought. Other times, a new market suddenly pops up and you want a piece of it before competitors do. There are more extreme cases though when a new market of sales leads will demand an entirely … Continue reading When New Sales Leads Mean New Direction
