How can you get in front of prospects so you’ll be top of mind when they’re making their purchase decisions? Columnist Matthew Barby has tips. Matthew Barby on March 30, 2016 B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & … Continue reading 3 ways to use the “familiarity bias” for maximum B2B engagement
by Annaliese Henwood February 1, 2016 Follow @MktgInnovatorFebruary 1, 2016 Do you doubt the need for more workplace productivity tips? Are you wondering how someone else’s advice can apply to your own experiences? You may be thinking: “Why read yet another article about productivity?” Allow me to answer that for you… We all struggle to … Continue reading 10 Workplace Productivity Tips for Maximum Efficiency
by Rick Whittington November 22, 2015 Follow @rickwhittingtonNovember 22, 2015 Did you know that marketers who invest in optimization have higher conversion rates? Using data-driven best practices, A/B testing and other forms of marketing data can boost your company’s lead generation potential. Research indicates that marketers are focusing effort and budget on conversion optimization, which … Continue reading 10 Ways to Optimize Your Landing Page Copy for Maximum Conversions
Tim AshOctober 2, 2015 Here at SiteTuners, we really like Google Analytics. We’d recommend it as part of the web optimization toolset for just about anyone, although how you use the tool will evolve depending on whether you’re just starting out (think page views and visits) or you have a mature organization. (think conversion rates … Continue reading 3 Google Analytics Gems for Maximum Efficiency
Alex BirkettSeptember 23, 2015 At a certain point, the results from your A/B testing may slow down. You’ll try dozens of small iterations, but the needle just won’t move. You’re experiencing diminishing returns, and it’s not fun. What does this mean? Probably that you’ve hit a local maximum. What do you do now? If you’ve … Continue reading How to Get Over Local Maximum? Everyone Hits It Eventually
Michael WightSeptember 23, 2015 Facebook is now home to over 1.49 billion monthly active users and a lot of these users can be your potential customers if you tap into the proper audience. According to research, 85% of sales form whole social media are generated through Facebook and there is no reason why you should … Continue reading 3 Rules of Posting on Facebook to Gain Maximum Attention
September 1st, 2015 Do you know people who talk and talk and you cannot get a word in edgewise? Of course, you do. When those people talk at you, do you drift away thinking about something else and then float back into the conversation only to realize that the person is still talking? … Continue reading What Content Mapping Is & How To Use It To Maximum Benefit
Are you using intent data as effectively as you could be? Columnist James Green breaks down the hurdles marketers face in using intent data to its full potential. James Green on July 13, 2015 Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies rapidly … Continue reading Reach Your Maximum Potential With Intent Data
Tweets in the wee hours produce higher engagement per tweet, according to a report by the social management platform. Martin Beck on June 25, 2015 It’s the question that has kicked off a thousand social media presentations: So when is the best time to tweet? The answer, of course, depends on what you are trying … Continue reading When’s The Best Time To Tweet? For Maximum Clicks, Buffer Says 2 A.M.
If you are “content” with great content, Please reconsider So you won’t repent! Now is the time to get discontent. As 2014 is the year of… OUTSTANDING content! I am not sure how you feel about my mini-poetry style! We can discuss that later According to wikipedia, copywriting is… Copywriting is writing copy for the … Continue reading Raise the Bar NOW! Intelligent Copywriting Tactics That Lead to Maximum Conversions
